Supervisor, Digital Shelf Design

VML•Chicago, IL

1d•$60,000 - $140,000•Hybrid

About The Position

The Supervisor, Digital Shelf Design develops high-quality digital commerce content for a large client and its portfolio of brands across North American retailers and marketplaces. This hands-on role translates brand assets and strategic briefs into compelling product detail page (PDP) imagery, enhanced content, and brand shops. Working alongside designers, copywriters, digital shelf strategists, and project managers, the Supervisor delivers retailer-ready creative that communicates product benefits, strengthens brand consistency, and supports conversion. The role designs PDP imagery and enhanced content, develops brand shops and storefront assets, and supports product launches, packaging updates, portfolio renovations, and ongoing content optimization. It adapts master creative to retailer specifications while maintaining brand identity and product accuracy, and creates reusable templates and modular design systems to support efficient production. The Supervisor also helps uphold creative quality, reviews assets for accuracy and retailer requirements, provides peer guidance, and applies performance insights and feedback to improve content effectiveness. The position follows a hybrid approach, with teams in the office an average of four days a week. The base salary range is $60,000–$140,000 USD. Compensation varies based on job-related factors, including location, business needs, responsibility level, experience, and qualifications. VML offers a competitive benefits package; further details are available through WPP Benefits.

Requirements

At least 5 years of digital design, ecommerce, digital shelf, or related experience.
A strong portfolio demonstrating PDP imagery, enhanced content, and digital commerce design.
Proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator.
Experience translating brand systems into retailer-specific content across multiple products and formats.
Strong production, image composition, retouching, typography, and layout skills.
Ability to manage high-volume creative work with attention to detail and deadlines.
Clear communication skills and experience collaborating across creative, strategy, and delivery teams.

Nice To Haves

Brand shop or storefront experience.
Familiarity with Figma.
CPG experience, particularly in food and beverage.

Responsibilities

Design PDP hero and secondary imagery, product benefit graphics, lifestyle compositions, comparison modules, and enhanced content.
Develop brand shops and storefront assets for retailer environments.
Support product launches, packaging updates, portfolio renovations, and ongoing content optimization.
Translate brand guidelines and shopper insights into visual storytelling across Amazon, Walmart, Kroger, and other North American retailers.
Build reusable templates and modular design systems for production across brands, SKUs, and retailers.
Adapt master creative to retailer specifications while preserving brand identity and product accuracy.
Manage multiple assignments and production deadlines with project management.
Prepare organized, production-ready files for approval, asset management, and publishing.
Partner with copywriters and digital shelf specialists to create cohesive product experiences.
Maintain high standards for design, brand consistency, readability, and accuracy.
Review assets for correct packaging, product details, approved claims, and retailer requirements.
Provide design guidance and peer review to support consistent quality.
Apply performance insights and feedback to improve content effectiveness.
Identify opportunities to streamline production and establish repeatable digital shelf design practices.