Associate Data Analyst, Marketing
Cengage Group•Virtual US OH, OH
•$46,400 - $74,200
About The Position
Cengage is seeking an Associate Marketing Analyst to join its Marketing Analytics team. The role uses data analysis to guide marketing tactics, support business growth, and improve campaign performance. The analyst will help optimize marketing investments and ensure strategies are grounded in accurate, detailed analysis. The position works with global operations, sales, and marketing collaborators to develop metrics, evaluate performance, understand customer behavior, and communicate actionable insights.
Requirements
- Bachelor's degree or equivalent experience.
- At least 1 year of data analytics experience in marketing or product analytics, preferably in a digital-first environment.
- Experience with analytics tools such as Google Analytics GA4, Amplitude, or Adobe Analytics, and data visualization platforms such as Power BI or Tableau.
- Familiarity with experimentation platforms and A/B testing methodologies.
- Strong analytical skills, including the ability to translate complex data into actionable insights and communicate them to cross-functional collaborators.
- Proficiency with SQL.
- Strong organizational skills.
Nice To Haves
- Experience using CRM data, such as Salesforce, and marketing automation tools, such as Marketing Cloud.
Responsibilities
- Partner with global operations collaborators to define critical metrics, guide investment decisions, and support performance reviews.
- Use data to improve marketing performance and foster business growth, ensuring strategies and investments are supported by detailed analytics.
- Develop and refine customer segmentation with sales and marketing using behavioral and engagement data from the sales funnel.
- Support A/B tests and experimentation to measure the impact of campaigns on web activity, engagement, and conversion.
- Build and maintain high-quality dashboards and marketing reports that provide clear, accessible, and consistent insights.
- Analyze customer behavior and funnel performance to identify trends, segment differences, and conversion improvement opportunities.
- Establish and uphold consistent metric definitions, reporting standards, and data quality practices across the organization.
- Communicate insights and recommendations, investigate anomalies, and identify opportunities to improve data sources and reporting.
Benefits
- Eligible to participate in the company's discretionary incentive bonus program, with a 5% annual individual target; the bonus is not guaranteed.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
