Associate Customer Sales Lead Snacks - Mid Atlantic Regionals

Campbell's•Philadelphia, PA
•$92,000 - $126,500

About The Position

The Associate Customer Sales Lead is responsible for developing and implementing integrated growth plans and joint business planning to drive net sales, profit, volume, and share growth across assigned Campbell’s Snacks categories. The role proactively manages and updates customer business plans, trade investments, forecasts, and portfolio performance to meet sales objectives. The position implements Campbell brand strategies and tactics with customers by working with key decision makers and applying shopper insights, category management practices, and Distribution, Shelving, Merchandising, and Pricing principles. It also partners with Sales Strategy, Category Management, Finance, Customer Marketing, Supply Chain, and Field Operations to support strong in-market execution. The role requires travel for customer meetings, Camden World Headquarters, and market visits as needed.

Requirements

  • Bachelor’s degree.
  • Strong problem-solving skills.
  • Technical ability to obtain and use syndicated data, such as IRI or Nielsen.
  • Strong analytical thinking and analysis capability.
  • Strong interpersonal and influencing skills, including the ability to engage and conduct meetings at high levels.
  • Negotiation skills.
  • Strong written and verbal communication skills.
  • Travel for customer meetings, Camden World Headquarters, and market visits as needed.

Nice To Haves

  • Three or more years of CPG industry Sales and/or Category Management experience preferred.
  • Category and brand knowledge preferred.
  • Knowledge of Supply Chain operations preferred.
  • Experience managing a DSD business preferred.

Responsibilities

  • Lead integrated growth planning and the annual strategic plan with the customer.
  • Use sales planning, E4, and customer investment systems to create customer plans that drive portfolio performance.
  • Develop and implement trade promotion strategies and tactical plans with customers to support higher-ROI activities.
  • Monitor and update customer business plans, including trade budgets, spending, deductions, and volume, to achieve sales objectives.
  • Use shopper insights, available data, and category management practices to connect consumer and shopper trends to customer opportunities; leverage Shopper Insights and Category Management resources.
  • Partner with Sales Strategy, Customer Marketing, and brand resources to develop and implement collaborative marketing programs aligned with brand and customer strategies, and track new items and initiatives.
  • Conduct post-event analysis of promotional volume, consumption, profit, and spending results against plan, and use findings to improve future promotions.
  • Conduct category business reviews using loyalty and syndicated data to discuss business conditions, consumer trends, key drivers, and incremental opportunities.
  • Implement Campbell brand strategies and tactics through collaboration with customer decision makers, including buyers, category managers, merchandising leaders, and marketing teams.
  • Develop accurate monthly forecasts by tracking deliveries, shipments, consumption, and inventory changes; identify potential forecast risks or threats.
  • Sell new items to customers and work with customer personnel to achieve optimal distribution.
  • Manage and lead cross-portfolio platforms, including Back to School, Holiday, Big Game, and Summer, to drive volume, profit, and share growth.
  • Identify profitable opportunities to grow incremental volume and in-line space; use shelf solutions to improve retail availability and product placement, and guide Retail on implementing customer-specific store plans.
  • Monitor and manage DSMP principles and lead customer execution of category assessments.
  • Assess customers’ competitive positions, behaviors, and strategies to determine appropriate investment strategies supporting revenue, profit, and share growth.
  • Build productive relationships with key decision makers at multiple levels within customer organizations.
  • Manage customer touch points and collaborate across Sales, Finance, Category Management, Sales Strategy, Customer Marketing, Supply Chain, and Field Operations.
  • Manage trade funding according to company standards and use syndicated databases and technical tools to leverage data.
  • Develop foundational capabilities in P&L management, trade, forecasting, and customer investment planning, progressing toward independent application.

Benefits

  • Medical, dental, short- and long-term disability, AD&D, and life insurance, with options for individuals, families, and domestic partners, beginning on day one.
  • Matching 401(k) plan, available from the first day of employment with immediate vesting.
  • Unlimited sick time, paid time off, and holiday pay.
  • Free fitness center access for employees at WHQ.
  • Access to on-site day care operated by Bright Horizons at WHQ.
  • Company store at WHQ.
  • Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
  • Employee Resource Groups (ERGs).
  • Wellness benefits beginning on the first day of employment.
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