Associate Creative Director, Social - Copywriter

VML • New York, NY

2h • Hybrid

About The Position

VML is seeking an Associate Creative Director, Social Copywriter to join its New York creative team. The role will help shape the voice and ideas behind social-first work within an iconic beverage brand portfolio, spanning always-on content, paid and organic social, creator partnerships, activations, and broader campaigns.

The Associate Creative Director will turn cultural insight and platform behavior into original, brand-right work, from short-form social writing to larger creative platforms and campaign ideas. The role calls for a strong understanding of youth culture, the ability to write authentically for varied audiences, and the judgment to move quickly without relying on trends for their own sake.

VML is part of WPP, a global creative company combining brand experience, customer experience, and commerce. The company follows a hybrid approach, with teams in the office an average of four days a week. Accommodations or flexibility can be discussed with the hiring team during the interview process.

Requirements

• Experience as an Associate Creative Director or Senior Copywriter, or equivalent experience demonstrating readiness to lead at this level.
• A portfolio demonstrating original social-first thinking, a distinctive writing voice, and strong execution.
• Strong understanding of social platforms, youth culture, internet language, and emerging formats.
• Ability to write authentically for a variety of audiences, with a nuanced approach that avoids stereotypes and forced trend language.
• Range across short-form copy and larger strategic storytelling, from social posts and scripts to campaign platforms and activation concepts.
• Ability to turn cultural observations into brand-appropriate creative ideas at pace.
• Confidence presenting work and leading client discussions with appropriate independence.
• Strong collaboration, prioritization, and communication skills, including the ability to maintain quality across multiple fast-moving assignments.

Responsibilities

• Lead writing and idea development for social-first work across relevant platforms.
• Develop platform-native copy, including captions, hooks, short-form scripts, headlines, and creator-facing materials.
• Identify emerging cultural conversations, memes, and social formats, and determine how they can inform relevant, brand-appropriate work.
• Develop proactive ideas for always-on content, creator partnerships, activations, and larger campaigns.
• Balance responsive, quick-turn writing with broader platform thinking and strategic storytelling.
• Bring a range of well-considered ideas to briefs and clearly articulate the rationale behind the strongest creative routes.
• Collaborate closely with art directors, strategists, producers, account teams, and other creative partners.
• Present creative work and lead client conversations as needed, exercising sound judgment and discretion.
• Mentor and support junior and mid-level creatives.

Benefits

• Hybrid work approach, with teams in the office an average of four days a week.
• Accommodations or flexibility may be discussed with the hiring team during the interview process.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed