Creative Director (Organic Social)

MM Coaching Limited

9h•Remote

About The Position

Marriage Reset is hiring a Creative Director to take full ownership of its organic social department. Paid media currently drives most client acquisition, and the company aims to build a stronger organic presence that earns trust and consistently generates qualified inbound calls. Instagram is the main growth priority. The Creative Director will own content strategy and creative standards across organic channels, lead the department autonomously, and be accountable for its performance. Working directly with co-founder and main spokesperson Josh Hudson, the Creative Director will develop the organic content strategy, plan several months ahead, set the monthly content agenda, and direct work from concept through final approval. The role includes developing content angles, writing scripts in Josh’s voice, preparing recording briefs, and running a content waterfall to adapt long-form recordings for each platform on a consistent production and publishing schedule. The Creative Director will manage and develop editors and copywriters, review their work, and own the quality of published content. They will collaborate with the wider marketing team to maintain a consistent brand across the digital presence. They will assess audience growth and content performance across organic channels, work with sales to understand the contribution to qualified enquiries and booked calls, and use the evidence to set priorities and improve results. The company expects initiative, informed creative decisions, and leadership without close supervision. This is a fully remote engagement under an independent contractor agreement that requires a full-time commitment. Compensation includes a base salary plus performance incentives linked to sales. Core working hours are aligned to EST/PST.

Requirements

Proven organic social growth, supported by starting and ending audience figures, a clear timeframe, and evidence of personal contribution.
Experience developing content strategies over several months, directing production, and adapting plans based on performance.
Ability to connect creative decisions to wider business objectives.
Advanced copywriting and scriptwriting skills, including hooks, storytelling, and copywriting frameworks.
Ability to translate a founder’s expertise into compelling content while retaining the founder’s voice.
Experience building and managing a repeatable system for adapting long-form recordings into short-form video and other platform-specific content.
Direct experience managing video editors and copywriters, setting briefs, reviewing scripts and edits, coaching team members, and holding them accountable for quality and deadlines.
Practical experience integrating AI into content production or editing workflows, with editorial oversight to protect accuracy, quality, and brand voice.
Excellent written and spoken English, including the ability to write persuasive, natural copy for an English-speaking audience and communicate precise creative direction.
Ability to provide evidence of relevant experience.

Nice To Haves

Substantial growth achieved for a founder’s account, especially on Instagram.
Adding around 100,000 followers to another person’s account or growing one’s own account to that size.
Experience in any coaching specialty.
A record of building an audience through YouTube or other long-form content.
A demonstrable contribution to multimillion-dollar sales and a clear understanding of how that contribution was measured.

Responsibilities

Own the organic social department, content strategy, and creative standards across all organic channels.
Work directly with co-founder and spokesperson Josh Hudson to develop the brand’s organic content strategy.
Plan content several months ahead and establish the monthly content agenda.
Direct content work from initial concept through final approval.
Develop content angles, write scripts in Josh’s voice, and prepare recording briefs.
Run a content waterfall that adapts long-form recordings into content tailored to each platform.
Maintain a consistent content production and publishing schedule.
Manage, develop, and coach video editors and copywriters; set briefs, review work, and hold team members accountable for quality and deadlines.
Take responsibility for the quality of all published content.
Work with the wider marketing team to maintain a consistent brand across the digital presence.
Analyze audience growth and content performance across organic channels.
Work with sales to understand organic content’s contribution to qualified enquiries and booked calls.
Use performance evidence to set priorities and improve results.
Lead the department with initiative and without close supervision.