Associate Channel Manager

Benelli USA Corp•Accokeek, MD

7d•Onsite

About The Position

The Associate Channel Manager will lead execution of trade strategies and build commercialization programs to deliver segment and brand growth with new & existing customers, assist with new product and category traction at retail and improve brand awareness within the Independent, Chain, Law Enforcement and Conservation channels of business. Act as a highly collaborative liaison between sales, brand marketing, product development and retail customers including integration of all marketing and trade initiatives to ensure a cohesive trade marketing plan is executed with clear, consistent, meaningful communication. As an Associate Channel Manager, you’ll conceive, develop & execute improved processes to link all sales & marketing initiatives with activities directed towards the independent, chain, farm & ranch, law enforcement and conservation customers. Work closely with marketing to incorporate brand building activities and product development activities with sales initiatives.

Requirements

Effective project management and time management skills with attention to detail and ability to work cross-functionally within the organization.
Ability to multi-task, and manage deadlines in a dynamic, fast paced work environment.
Strong interpersonal skills, written, verbal and presentation.
Proficient in Microsoft Office, Excel, Power Point.
Bachelor’s degree or equivalent work experience.
3+ years in channel management and/ or marketing experience within the retail space.
Regular and satisfactory attendance is required.
Ability to travel, work flexible hours and weekends is required.
Periodic domestic travel required including customer visits and industry trade shows.

Nice To Haves

You always strive to do a good job. But wouldn’t it be great if your job was also your hobby or passion working for a company that is a mainstay in the shooting sports industry. You care about quality at every level. You enjoy learning and growing and to be acknowledged for your valuable contributions.

Responsibilities

Develop targeted programs & strategies to drive brand impact and product awareness including in-store merchandising, digital communication, and improved eCommerce execution via online brand pages or website development.
Support execution of drop shipment expansion.
Bring creativity to conceive, develop, and execute promotions and/ or events whether it be on a national, regional, or working with specific retailers to elevate brand and product awareness.
Work cross-functionally between the sales, marketing, and product development teams in execution of events & trade marketing programs within budget and timelines for independent, chain, farm & ranch, law enforcement and conservation customers.
Incorporate brand ambassadors into targeted promotions & events.
Provide necessary input to the supply chain team to help ensure forecast accuracy of products & materials needed for events & promotions.
Analyze and communicate post-promotional results then recommend actions to continually enhance program ROI and execution working closely with finance.
Develop product training materials & initiatives collaborating with product development and marketing to be used by the field sales team.
Effective communication of initiatives, objectives and plans to internal stake holders and external sales teams that align with the business calendar.
Engage in account presentations and events.
Perform specific and delegated duties as assigned by management.