Associate, Brand Strategy (Cal Lotto)

Canvas Worldwide•El Segundo, CA

1d•Hybrid

About The Position

The Associate, Brand Strategy supports the development and execution of strategic multimedia plans and marketing recommendations. The role contributes throughout the campaign lifecycle, including research, planning, implementation, and stewardship. The Associate manages assigned Strategy deliverables, uses planning tools and data to support recommendations, helps execute approved campaigns, maintains budgets and documentation, and works with internal agency teams, clients, partner agencies, and media partners. This is a hybrid role requiring at least three days per week in the office.

Requirements

Bachelor’s degree required.
Excellent written and verbal communication skills.
Strong organizational and analytical skills, with a high degree of attention to detail, accuracy, and precision.
Excellent time-management skills and ability to manage multiple assignments and competing priorities.
Strong follow-through and ability to take assigned work through completion.
Demonstrated ability to problem-solve, research answers, and identify when escalation is appropriate.
Ability to receive feedback, apply direction, and build increasing independence.
Proficiency with Microsoft Office, particularly PowerPoint and Excel, and ability to learn media planning and research tools.
Comfort working with data, budgets, spreadsheets, presentations, and detailed documentation.
Ability to collaborate across disciplines and with multiple internal and external stakeholders.
Interest in media, advertising, consumer behavior, research, and strategy.
Team-oriented, proactive, curious, and willing to learn.

Nice To Haves

Experience with or interest in multicultural media and marketing.

Responsibilities

Manage assigned Strategy deliverables and follow established processes through completion.
Meet deadlines and proactively communicate when timing or priorities may need to shift.
Support Strategy deliverables, including media flowchart and presentation updates, data pulls and analysis, budget maintenance, approval documentation, and timely media-specific meeting recaps.
Represent Canvas Worldwide professionally with clients and across the industry.
Build proficiency with tools and data sources used by the Strategy team and use planning tools to develop insights and support recommendations.
Validate data and source information, ensuring recommendations have clear supporting rationale before they are included in client-facing materials.
Develop working knowledge of the client’s brand, products, audiences, KPIs, media strategy, and business priorities.
Manage Strategy-owned campaign execution after plan approval, including preparing and routing approvals, tracking numbers, investment specifications, activation forms, and related documentation.
Ensure Strategy deliverables and handoffs are complete and accurate before routing them to Investment, Activation, Analytics, Finance, partner agencies, or other teams.
Maintain accurate campaign budgets and support budget reconciliation and billing readiness.
Organize campaign documentation so information, approvals, and historical materials can be retrieved easily.
Collaborate with internal agency teams, clients, partner agencies, and media partners; respond to requests and acknowledge communications in a timely manner.
Communicate the status of assigned deliverables and flag risks, missing inputs, or issues that could affect timely completion.
Participate actively in meetings and communicate relevant decisions and information back to the Strategy team.