Associate, Brand Strategy (Cal Lotto)

Canvas Worldwide•El Segundo, CA

3d•Hybrid

About The Position

Canvas Worldwide is an independent media agency that develops creative solutions for brands that challenge the status quo. The Associate, Brand Strategy assists in developing and executing strategic multimedia plans and marketing recommendations, contributing across the campaign lifecycle, including research, planning, implementation, and stewardship. The role manages assigned Strategy deliverables and follows established processes through completion, ensuring deadlines are met and proactively communicating shifts in timing or priorities. It supports the Strategy team with media flowchart and presentation updates, data pulls and analysis, budget maintenance, approval documentation, and timely media-specific meeting recaps. The Associate develops proficiency with the team's planning tools and data sources, validates information, and helps ensure recommendations have clear supporting rationale. The role also builds working knowledge of the client's brand, products, audiences, KPIs, media strategy, and business priorities. Following plan approval, the Associate manages Strategy-owned campaign execution, including approvals, tracking numbers, investment specifications, activation forms, and related documentation. The role ensures deliverables and handoffs are complete and accurate, maintains campaign budgets, supports reconciliation and billing readiness, and organizes campaign records for retrieval. It works collaboratively with internal teams, clients, partner agencies, and media partners; responds to communications in a timely manner; flags risks and missing inputs; and communicates relevant meeting decisions to the Strategy team. This is a hybrid role requiring at least three days in the office each week. Travel requirements are little to none.

Requirements

Bachelor's degree required.
Excellent written and verbal communication skills.
Strong organizational and analytical skills, with high attention to detail, accuracy, and precision.
Excellent time-management skills and ability to manage multiple assignments and competing priorities.
Strong follow-through and ability to take assigned work through completion.
Demonstrated ability to problem-solve, research answers, and identify when escalation is appropriate.
Ability to receive feedback, apply direction, and build increasing independence.
Proficiency with Microsoft Office, particularly PowerPoint and Excel, and ability to learn media planning and research tools.
Comfort working with data, budgets, spreadsheets, presentations, and detailed documentation.
Ability to collaborate across disciplines and with multiple internal and external stakeholders.
Interest in media, advertising, consumer behavior, research, and strategy.
Team-oriented, proactive, curious, and willing to learn.

Nice To Haves

Experience with or interest in multicultural media and marketing.

Responsibilities

Manage assigned Strategy deliverables and follow established processes through completion.
Meet deadlines and proactively communicate when timing or priorities may need to shift.
Support Strategy deliverables, including media flowchart and presentation updates, data pulls and analysis, budget maintenance, approval documentation, and timely media-specific meeting recaps.
Represent Canvas Worldwide professionally with clients and across the industry.
Build proficiency in tools and data sources used by the Strategy team.
Use planning tools to generate insights and support recommendations.
Validate data and source information, ensuring recommendations are supported by clear rationale before inclusion in client-facing materials.
Develop working knowledge of the client's brand, products, audiences, KPIs, media strategy, and business priorities.
Manage Strategy-owned campaign execution after plan approval, including preparation and routing of approvals, tracking numbers, investment specifications, activation forms, and related documentation.
Ensure Strategy deliverables and handoffs contain complete and accurate information before routing them to Investment, Activation, Analytics, Finance, partner agencies, or other teams.
Maintain accurate campaign budgets and support budget reconciliation and billing readiness.
Organize campaign documentation so information, approvals, and historical materials can be easily retrieved.
Collaborate with internal agency teams, clients, partner agencies, and media partners.
Respond to requests and acknowledge communications in a timely manner.
Communicate the status of assigned deliverables and flag risks, missing inputs, or issues that could affect timely completion.
Participate actively in meetings and communicate relevant decisions and information to the Strategy team.