Associate, Brand Strategy and Innovation

Macy's • New York, NY

5d • $81,840 - $136,320

About The Position

The Associate, Private Brands Portfolio Management monitors, analyzes, and assesses brand health and performance within a segment of Macy’s Private Brands portfolio to inform decisions and actions. The role partners with the Director, Private Brands Portfolio Management on research supporting brand lifecycle management, including new brand builds, category expansion within a brand, and brand exits.

The Associate also supports awareness and adherence to private brand guidebooks and guardrails through training and content development. The position works with customer insights, merchant, finance, and other cross-functional teams to understand customers, market activity, brand performance, sales impact, and profitability, and to identify opportunities for brand growth.

Requirements

• 4–5 years of professional experience in Retail, Brand Management, Design, Marketing, Merchandising, Strategy, or another function closely connected to brand identity or customer experience.
• Experience with dashboard creation, data visualization, and storytelling.
• Strong business acumen and exceptional communication skills.
• Ability to collaborate cross-functionally, work against aggressive timelines, and meet deadlines.
• Experience managing up when needed and providing operational excellence for the Director and broader team.
• Comfort reading, assessing, and organizing market share data and opportunities.
• Relentless customer focus and a team mindset.
• Strong research skills and excellent written and verbal communication skills.
• Ability to manage multiple workstreams and prioritize according to business needs.
• Ability to make decisions independently and work under general direction.
• Strong proficiency in Excel, Word, and PowerPoint.
• Ability to work a flexible schedule based on department and company needs.
• Ability to communicate and collaborate, use office and computer systems, access and review written and electronic information, and move within the work environment and interact with workplace materials as needed.

Nice To Haves

• Comfort working in Canva.
• Entrepreneurial spirit, a commitment to high standards, and comfort iterating and evolving.

Responsibilities

• Use quantitative and qualitative research and learning to establish customer and brand love.
• Partner with customer insights to monitor, analyze, and report on consumer, competitive, category, customer, and channel activities, uncovering actionable insights and opportunities for brand growth.
• Work with merchant and finance teams to measure and analyze brand sales impact and profitability/ROI.
• Support governance and adherence to brand lifecycle management through integrated model touchpoints and cross-functional training; build presentations and manage timelines.
• Partner with the Director, Private Brands Portfolio Management on ongoing brand analysis and the development of key processes and tools.
• Build and maintain brand health trackers, support their reporting, and educate cross-functional teams.
• Support internal team awareness and adherence to private brand guidebooks and guardrails through training and content development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed