Associate, Brand Strategy and Innovation

Macy's • New York, NY

5d

About The Position

The Associate, Private Brands Portfolio Management monitors, analyzes, and assesses brand health and performance within a segment of Macy’s Private Brands portfolio to inform decisions and actions. The role partners with the Director, Private Brands Portfolio Management on research supporting brand lifecycle management, including new brand builds, category expansion, and brand exits. It also supports awareness of and adherence to private brand guidebooks and guardrails through training and content development.

The role works with customer insights, merchant, and finance teams to assess customer, market, competitive, category, channel, sales, and profitability information. It supports brand governance, lifecycle processes, reporting, and cross-functional education, including building presentations and managing timelines. The position requires strong research, data analysis, communication, prioritization, and collaboration skills. The job description notes that the work involves communication, collaboration, office and computer systems, reviewing written and electronic information, and moving within the work environment to carry out responsibilities.

Requirements

• 4–5 years of professional experience in retail, brand management, design, marketing, merchandising, strategy, or another function closely related to brand identity or customer experience.
• Experience with dashboard creation, data visualization, and storytelling.
• Strong business acumen and exceptional communication skills.
• Ability to collaborate effectively across functions and meet aggressive timelines and deadlines.
• Experience managing up and providing operational excellence for the Director and broader team.
• Comfort reading, assessing, and organizing market share data and opportunities.
• Strong customer focus and a team mindset.
• Strong research skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple workstreams and prioritize according to business needs.
• Ability to make independent decisions and work under general direction.
• Strong proficiency in Excel, Word, and PowerPoint.
• Ability to work a flexible schedule based on department and Company needs.

Nice To Haves

• Comfort working in Canva.
• Entrepreneurial spirit and willingness to hold oneself and team members to high standards while iterating and evolving.

Responsibilities

• Establish customer and brand love through quantitative and qualitative research and learning.
• Partner with customer insights to monitor, analyze, and report consumer, competitive, category, customer, and channel activities, identifying actionable insights and opportunities for brand growth.
• Work with merchant and finance teams to measure and analyze brand sales impact and profitability or ROI.
• Support brand lifecycle governance and adherence through integrated model touchpoints and cross-functional training; build presentations and manage timelines.
• Partner with the Director, Private Brands Portfolio Management to support ongoing brand analysis and develop processes and tools.
• Build and maintain brand health trackers, support their reporting, and educate cross-functional teams.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed