Associate, Brand Strategy and Activation

Humana

1d•$71,100 - $97,800•Remote

About The Position

The Associate, Brand Strategy & Activation supports the development, activation, adoption, and governance of Humana’s brand strategy across the enterprise. The role translates customer, market, competitive, and business insights into actionable recommendations and meaningful brand experiences across marketing, communications, customer journeys, campaigns, and business initiatives. Working with cross-functional stakeholders and agency partners, the Associate helps ensure brand priorities are consistently applied across touchpoints and supports strategic planning, implementation, activation, and enablement efforts that strengthen brand awareness, differentiation, engagement, and customer experience. This role reports to the Associate Director, Brand Strategy & Activation. It is suited to an organized marketer who can turn strategy into action, navigate ambiguity, manage multiple stakeholders and workstreams, and contribute to large-scale brand initiatives in a complex, matrixed organization. The position is remote, with occasional travel to Humana offices for training or meetings. Work-from-home employees must provide internet service with at least 25 Mbps download and 10 Mbps upload speeds and work from a dedicated space that protects member PHI/HIPAA information. The position is scheduled for 40 hours per week. The stated annual base pay range is $71,100–$97,800, with eligibility for a bonus incentive plan based on company and/or individual performance. The application deadline is October 29, 2026.

Requirements

Bachelor’s degree.
At least 3 years of experience in brand marketing, brand management, marketing, communications, account management, client services, integrated marketing, project management, or a related field.
Experience supporting integrated marketing campaigns, brand launches, or brand activation initiatives.
Understanding of brand positioning, messaging frameworks, and brand management principles.
Strong project management, communication, and collaboration skills.
Strong written, verbal, presentation, and relationship-building skills.
Ability to collaborate effectively across cross-functional teams.
Ability to manage multiple projects, stakeholders, and competing priorities in a fast-paced environment.
Comfort operating in ambiguity and helping define plans, processes, and next steps in evolving situations.

Nice To Haves

Degree in Marketing, Communications, Business, or a related field.
Experience in healthcare, insurance, financial services, consumer packaged goods, or another regulated industry.
Experience developing briefs, activation plans, training materials, playbooks, toolkits, or brand guidance resources.
Experience leveraging consumer and market insights to support strategic decision-making.
Experience working in a highly matrixed organization, agency environment, or client-services setting.
Experience supporting large-scale brand launches, rebrands, integrated marketing campaigns, or enterprise transformation initiatives.
Experience applying brand guidelines, reviewing creative work, or supporting brand governance processes.
Experience working with creative agencies or external partners.
Experience facilitating workshops, training sessions, or stakeholder working meetings.

Responsibilities

Support brand enablement planning and execution, including project coordination, stakeholder alignment, workback planning, and implementation.
Partner with cross-functional teams to translate brand strategies into campaigns, communications, experiences, and other customer touchpoints.
Support major brand initiatives by coordinating activities across marketing, communications, customer experience, digital, media, and business teams.
Identify opportunities to strengthen brand awareness, differentiation, engagement, and customer experience.
Develop and maintain brand enablement resources, including playbooks, toolkits, guidelines, templates, training materials, and adoption resources.
Support education, training, and engagement efforts that help teams understand and consistently apply brand strategy.
Facilitate stakeholder meetings, document decisions and action items, and help drive accountability across teams.
Support brand strategy governance by providing guidance and recommendations on consistent application of brand positioning, messaging, visual identity, and tone of voice.
Partner with internal teams and agency partners to support brand initiative and activation execution.
Monitor brand health, campaign, and activation performance metrics to assess effectiveness and identify optimization opportunities.
Identify project risks, dependencies, and opportunities, elevate issues, and help drive solutions to keep work on track.