Associate Brand Manager

Perfetti Van Melle•Erlanger, KY

6d•Hybrid

About The Position

This role offers the opportunity to own the executional heartbeat of Mentos, bringing strategy to life across relevant touchpoints. You will gain end-to-end brand experience, with direct impact on how consumers engage with Mentos across key seasonal moments. As the Associate Brand Manager, you will help shape the future of a global powerhouse brand with strong equity and significant runway for growth. This is a high-impact delivery role, responsible for translating brand strategy and seasonal tentpole priorities into best-in-class execution across digital, social, eCommerce, and retail touchpoints. You will play a critical role in ensuring Mentos shows up consistently and effectively across consumer occasions, retail environments, and owned platforms through ownership of executional excellence across key growth drivers, with a focus on digital management, asset deployment, and seasonal activation delivery.

Requirements

Bachelor’s degree in Marketing, Business, or related field
2–3+ years of experience in Brand Management, Digital Marketing, or CPG roles
Strong experience in social, digital content, or eCommerce execution
Demonstrated ability to manage multiple projects and cross-functional stakeholders
Strong analytical skills with ability to turn data into actionable insights
Excellent project management and organizational skills
High attention to detail and commitment to execution excellence
Strong communication skills with ability to influence across teams

Responsibilities

Translate insights into clear, compelling recommendations and present to brand leadership
Act as a key integrator across teams, ensuring all execution is aligned, timely, and consistent.
Support data-driven decision making through performance tracking and actionable insights, with a focus on seasonal and activation impact.
Take ownership of high-impact projects across the base business, including product improvements and process optimization
Lead the creation, management, and deployment of all brand assets, ensuring seamless execution across shopper, retail, and digital channels.
Own Mentos’ organic digital presence and content deployment, ensuring all channels reinforce seasonal tentpoles and occasion-led messaging.
Oversee brand budgets, ensuring disciplined spend, accurate forecasting, and strong partnership with finance