Associate Brand Manager
About The Position
We exist to fuel your thirst for life. Death Wish Coffee is the lifeblood behind all things that make life worth living. For more than just the functional get-up-and-go, we’re for the fun of getting-out-there and living larger, bolder, and braver. Death Wish Coffee (DWC) is defined by its people: the farmers who grow our beans, the ones within our walls making it all happen, and most importantly, the devout drinkers we do it all for. Committed to sustainability in everything we do, our roasted beans are bold and always Organic and Fair Trade, which ensures fair wages and safe farming practices for our growers, and only the highest quality beans in our brews. We take our coffee serious but not ourselves. Each role in our company plays an essential part in crafting the ideal coffee experience, from sourcing and roasting to delivering that fresh cup to our consumers. We're brewing something big and are looking for the right person to help fuel up for the ride.
Requirements
- 3+ years' experience in brand management or marketing with emphasis on CPG
- Strong ability to communicate in brand tone
- Strong understanding of digital marketing and retail execution
- Highly organized with strong project management skills
- Ability to manage multiple priorities in a fast-paced environment
- Strong communication and collaboration skills
Nice To Haves
- Bachelor's degree in marketing related field preferred
- Experience in food & beverage, or coffee category
- Familiarity with retailer.com ecosystems (Walmart, Albertsons, Kroger etc.)
- Exposure to shopper marketing or omnichannel campaigns
- Analytical mindset with ability to interpret performance data
Responsibilities
- POS and Panel support across SPINS and Numerator for consumer driven decisions
- Support execution of integrated omnichannel marketing campaigns
- Ensure brand consistency across consumer touchpoints
- Assist in developing and deploying brand assets and messaging
- Supporting general marketing activities as needed
- Lead digital marketing support across retailer platforms (e.g., PDP content, sponsored product, offsite display)
- Coordinate shopper marketing initiatives to drive conversion and visibility
- Identify, coordinate, and execute brand partnership opportunities
- Manage relationships with external partners to ensure alignment and delivery
- Track and manage the brand marketing budget
- Ensure efficient allocation of spend across initiatives
- Assist in evaluating ROI and performance of campaigns
- Work closely across all functions to help manage timelines and ensure on-time delivery of key initiatives
Benefits
- annual performance‑based bonus
- medical, dental, vision benefits with the company covering 65% of premiums
- 401(k) plan with 4% company match
- paid holidays
- uncapped co-managed PTO
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
