Associate Brand Manager
About The Position
The Associate Brand Manager enables IPs and Licensors to succeed in our streaming and other omnichannel experiences. You will be an essential partner between our Licensors and teams to promote and deliver marketing collaborations and events. You will know your assigned IPs thoroughly to promote marketing collaborations that align with the brand strategy. You will be the primary contact for the IP Licensor, provide periodic updates on new and existing IPs to each partner, and keep partners informed of changes to the exploitation strategy and the rationale behind them. You will oversee the exploitation and use of the IP's likeness by coordinating internal and external approvals with Licensors. You will coordinate marketing promotions for respective Licensors and their associated talent at events/conventions. You will pull and compile data and other reporting metrics while collaborating with other departments for content partners on a regular and ad hoc basis. You will support the Brand Management team with several administrative and operational responsibilities and daily operations. You will support Digital Manga projects, such as communicating with publishers and working with the GTM team. As an Associate Brand Manager, you will report to the Director, Partner Relations and Content Marketing.
Requirements
- 2+ years of professional work experience.
- 1+ years of partnership management and cross-departmental experience.
- Experience working in the IP and licensing industry.
- Experience working in marketing or experience supporting marketing teams.
- Experience managing projects from end-to-end.
- Experience working with global partners, including understanding Japanese business culture.
- Experience optimizing workflows.
- Some Japanese (reading/writing/speaking) experience communicating with Japanese partners.
- Willingness to travel to support events 2-3x a year.
- Excited about Japanese anime and pop culture.
- Bachelor's degree.
Responsibilities
- Know your assigned IPs thoroughly to promote marketing collaborations that align with the brand strategy.
- Be the primary contact for the IP Licensor, provide periodic updates on new and existing IPs to each partner, and keep partners informed of changes to the exploitation strategy and the rationale behind them.
- Oversee the exploitation and use of the IP's likeness by coordinating internal and external approvals with Licensors.
- Coordinate marketing promotions for respective Licensors and their associated talent at events/conventions.
- Pull and compile data and other reporting metrics while collaborating with other departments for content partners on a regular and ad hoc basis.
- Support the Brand Management team with several administrative and operational responsibilities and daily operations.
- Support Digital Manga projects, such as communicating with publishers and working with the GTM team.
Benefits
- Great compensation package including salary plus performance bonus earning potential, paid annually.
- Flexible time off policies.
- Generous medical, dental, vision, STD, LTD, and life insurance.
- Health Saving Account (HSA) program.
- Health care and dependent care FSA.
- 401(k) plan, with employer match.
- Employer paid commuter benefit.
- Support program for new parents.
- Pet insurance.
- Some of our offices are pet friendly!
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
