Associate Brand Manager

Johnsonville•Sheboygan Falls, WI

1d•Onsite

About The Position

Johnsonville is seeking a passionate and strategic Associate Brand Manager to help drive growth in the breakfast category which covers products like breakfast links, patties in uncooked, cooked, refrigerated and frozen formats. In this role, you’ll uncover consumer insights, shape category strategies, and collaborate across teams to bring innovative ideas to life. You’ll play a key part in developing and executing plans that strengthen Johnsonville’s growth in cooking occasions. This position offers a clear path for career growth, whether within the brand team or across other functions, with the opportunity to eventually own a product line. It’s a chance to make an impact while building a long-term future with a company committed to developing talent.

Requirements

Bachelor’s degree in related field required
2–4 years of experience in brand management, consumer marketing, or category management, required
Experience managing or contributing to innovation projects
Positive and enthusiastic, consistently pushes creativity and innovation
Demonstrated ability to solve problems, create new business and/or elevate existing business to higher levels of performance
Collaborative and can deliver strong results in close partnership with others across work areas, functions and geographies
Innate curiosity as well as strong analytic capabilities, ability to leverage data to generate insights and drive evidence-based decision making
Action oriented, with the ability to set priorities and achieve goals
Comfortable dealing with ambiguity, acts with a high degree of integrity, humility and personal ownership

Nice To Haves

Experience leveraging consumer insights and syndicated data (e.g., Nielsen, IRI, Circana) to uncover trends and inform brand strategy, pricing, and promotional plans preferred
CPG or Food industry experience strongly preferred

Responsibilities

Support Brand Manager in strategy development and brand planning for products in the Breakfast Occassion
Lead near-term execution of brand and organizational strategies.
Identify and activate consumer insights to drive brand relevance and category growth.
Support efforts on Private Label business to reduce operational complexity and improve margins
Champion Johnsonville’s role as a premium sausage brand in breakfast products by influencing category strategy pricing and promotional strategies, and execution at retail.
Collaborate with cross-functional teams (Sales, R&D, Insights, Agency Partners) to align and activate brand strategies.
Develop and deliver near-in innovation and renovation initiatives that keep the brand fresh and newsworthy, while partnering with brand manager to develop long-term innovation strategy and pipelines
Lead integrated business planning and consumption forecasting in partnership with demand planning team.
Provide ongoing analysis of brand performance, competitive activity, and category dynamics to inform decision-making.
Lead in the development of near-term planning, and support brand manager in the development of long-term strategy that aligns to our vision and drives profitable growth for the breakfast occassion business.
Leading voice on key consumer, category and competitive issues.
Identify business issues and opportunities to develop strategic and programming recommendations to achieve brand goals.
Responsible for on-going analysis supporting brand initiatives.
Deliver and commercialize near-in Innovation that keeps the business newsworthy and grows share of shelf
Lead ongoing evaluation of plans in order to deliver benchmarks set for brand and business performance, including market share growth, forecast accuracy, innovation contribution to sales growth and media effectiveness.