Associate Brand Manager
About The Position
Brand Management is at the core of what we do within the Consumer Brands team. The portfolio of brands that the Associate Brand Manager position will oversee has a keen focus on Soft Goods (clothing, outerwear, accessories as well as recreational hardgoods and more). As an Associate Brand Manager, they will have the opportunity to gain hands-on experience and understand what it takes to be a Brand Manager and lead strategic initiatives centered around understanding our brands, the role they play in the lives of consumers and how best to drive the business forward. Key brands that the Associate Brand Manager will support include Ripzone, Woods and FWD. leads the development and execution of annual and multi-year brand plans, including shared growth and financial targets designed to build equity and strengthen the brands’ financial contributions. Brand strategy and architecture, business planning, brand development, financial management and reporting, new product launches, and overall brand governance and stewardship as products are brought to market. Key responsibilities in this role center around five key areas: Strategic Brand Planning, Business Management, Product/Packaging Innovation & Commercialization, Brand Communications & Promotional Planning as well as System Alignment.
Requirements
- Post-secondary education in business and/or a related field.
- 3-5 years of Brand Management, Marketing, or Category Management experience, ideally with a Tier 1 Packaged Goods organization or within a Mass Retailer.
- Solid business acumen, experience working with a P&L and/or financial business cases.
- Proven ability to formulate recommendations based upon robust amounts of data and provide a strong assessment of risk/opportunities that consider multiple variables.
- Demonstrated ability in analytical thinking and data-driven decision making.
- Strong project management skills and/or experience.
- Proven ability to collaborate and influence key stakeholders.
- Excellent interpersonal skills and ability to build relationships.
Responsibilities
- Leads the development and execution of annual and multi-year brand plans, including shared growth and financial targets designed to build equity and strengthen the brands’ financial contributions.
- Brand strategy and architecture, business planning, brand development, financial management and reporting, new product launches, and overall brand governance and stewardship as products are brought to market.
- Strategic Brand Planning
- Business Management
- Product/Packaging Innovation & Commercialization
- Brand Communications & Promotional Planning
- System Alignment
Benefits
- Comprehensive benefits and retirement programs
- Performance incentives
- Continuing Education Programs
- Career growth opportunities
- product discounts
- store discounts
- supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- retirement and savings programs for eligible employees
- mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
Associate degree
