Associate Brand Manager
Ferrara•Chicago, IL
•$80,325 - $112,455•Hybrid
About The Position
The Associate Brand Manager (ABM), Seasonal position is responsible for the day-to-day management of the Halloween and Valentine’s Day Seasonal portfolios. The ABM will lead execution of commercial activities and assist with all aspects of running the business, including strategy development and marketing communications in order to optimize sales, profitability and competitive position.
Requirements
- Bachelor's degree, or equivalent experience
- 3+ years of marketing experience at a US Consumer Goods organization
- Proficiency with Microsoft Office
Nice To Haves
- MBA preferred (in general management or marketing)
- Proficiency with IRI or Nielsen a plus
- Proficiency with SAP a plus
Responsibilities
- Lead commercialization activities to execute base portfolio initiatives and proximity innovation launches from concepting through launch.
- Contribute to the development and deployment of the short-term and long-term Seasonal portfolio strategy.
- Assist in development and execution of multi-year portfolio, providing category, consumer and competitive analyses, and managing key issues and projects supporting business objectives.
- Identify, evaluate and prioritize growth opportunities, leading the Commercial team in assessing opportunity feasibility and developing go-to-market launch plan.
- Participate in Integrated Business Planning process, inclusive of building forecast risks & opportunities, attending meetings to escalate priority portfolio topics.
- Manage portfolio profitability, including assortment optimization, demand forecasting, inventory management, business case assessment and Seasonal performance reporting.
- Partner with Channel Marketing and Category management teams to ensure Sales efforts aligned with overall portfolio strategy, including leading development of Seasonal selling materials / release of sales-related materials to field team.
- Participate in planning and execution of select Earned and Shopper marketing activities.
Benefits
- comprehensive benefits that enhance health, financial wellness, and include paid time off (PTO)
- annual bonus based on company performance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
