Associate Brand Manager

Sazerac Company•United States,

About The Position

At Sazerac, Brand Management is more than marketing—it is business leadership. As an Associate Brand Manager, you will help shape the future of our portfolio by translating consumer insights, market trends, and commercial opportunities into strategies that grow brands, win with consumers, and deliver business results. This role offers a unique opportunity to operate at the intersection of strategy, analytics, innovation, and execution. You will partner across Sales, Finance, Supply Chain, Insights, and external agency teams to bring brand initiatives to life—from new product launches and integrated marketing campaigns to in-market activation and portfolio growth strategies. We are looking for curious, entrepreneurial marketers who thrive in fast-paced environments, embrace accountability, and are energized by building brands that consumers love.

Requirements

Bachelor's degree in Business, Marketing, Communications, or related field
1+ years of relevant marketing, brand management, project management, or commercial experience
Strong analytical and problem-solving skills
Ability to manage multiple priorities in a fast-paced environment
Demonstrated project management and cross-functional collaboration experience
Strong communication and presentation skills

Nice To Haves

MBA or advanced degree
Experience within beverage alcohol, consumer packaged goods (CPG), or related industries
Experience supporting innovation or new product development initiatives
Experience working with advertising or creative agencies
Experience utilizing syndicated data sources such as Nielsen, Circana, or IRI

Responsibilities

Support the development and execution of annual brand plans that strengthen brand equity and accelerate volume, revenue, and share growth.
Monitor business performance, identify opportunities and risks, and recommend actions to achieve commercial objectives.
Leverage consumer, customer, and market insights to uncover growth opportunities and influence strategic decision-making.
Partner with cross-functional teams to bring innovation projects from concept through commercialization.
Manage key stage-gate milestones, ensuring projects remain on track across timelines, budgets, and business objectives.
Analyze post-launch performance and translate learnings into future growth opportunities.
Lead day-to-day execution of marketing initiatives across media, shopper marketing, retail activation, and sales support.
Develop creative briefs and collaborate with agency partners to create impactful campaigns and brand assets.
Support sell-in strategies, customer presentations, and promotional planning that drive marketplace success.
Support forecasting, P&L management, and marketing investment decisions that maximize return on investment.
Work cross-functionally to align brand priorities with commercial, operational, and financial objectives.
Develop recommendations grounded in data and consumer understanding to help shape the future direction of the business.