Associate Brand Manager

Spin Master•Toronto, ON

6d•CA$73,000 - CA$83,000•Hybrid

About The Position

The Associate Brand Manager will be responsible for product development and marketing for innovative brands. This role would give you the opportunity to coordinate cross-functional team efforts on various brands.

Requirements

University degree in related field
2-5 years of consumer product brand management experience in a new product-oriented industry, preferably working with toy, entertainment, fashion, electronics, or other pop culture products
Strong analytical and technical skills and ability to analyze business trends, financial metrics, and sales

Responsibilities

Support all marketing activities including (but not limited to) digital media, TV and video production, social media, eCommerce, packaging, branding, public relations, and trade shows
Develop and execute marketing and brand strategies and implement plans on new and existing brands in conjunction with Senior Brand Manager
Oversee both industry and public facing trade shows from planning to execution
Lead small set of low-complexity products and assist in managing projects related to greater product development activities
Contribute to product innovation development
Lead research and analysis for the business unit including pricing, costing, profitability analysis, digital marketing analysis, competitive analysis, and sales analysis
Support category and consumer research by helping to develop research materials and product samples
Present new product launches to internal sales team and retailer partners
Manage marketing spending within approved budget through participation in annual planning process, and ongoing tracking of spending throughout the year