Associate Brand Manager

Premier Nutrition•Emeryville, CA

5d•$110,000 - $120,000•Hybrid

About The Position

Premier Nutrition Company (PNC) is a rapidly growing leader in the proactive wellness sector, specializing in protein shakes and powders under the brands Premier Protein and Dymatize. As an Associate Brand Manager, you will be instrumental in shaping the future of our product portfolio and driving growth for a trusted wellness brand. This highly visible role involves cross-functional collaboration to develop and execute consumer-centric strategies that balance brand building with business objectives. You will utilize consumer, market, and retail insights to identify growth opportunities, optimize marketing programs, and influence strategic decisions. This position offers broad brand management experience in a fast-paced environment, with meaningful ownership, exposure to senior leadership, and the opportunity to directly impact products that are defining the future of protein.

Requirements

Bachelor’s Degree required
3+ years marketing experience, preferably with a Consumer-Packaged Goods (CPG) company, agency, or management consulting firm, with MBA OR 4+ years of marketing experience, if no MBA
Challenger Mindset—bias for action, hungry to get after it, comfortable taking smart risks
Be a Builder by Creating for the Future
Embody a Strategic Mindset
Inspire and Influence—build trusting, win-win relationships; motivate those whom you lead and peers
Bring People Along by providing context and cascading information; share openly and inclusively
Naturally curious and enjoy turning data into actionable business insights.
Like solving hard challenges and are comfortable figuring things out with limited direction.
Balance strategic thinking with strong attention to detail.
Enjoy partnering across functions and influencing decisions through facts, insights, and compelling recommendations.
Thrive in a fast-paced environment where priorities can evolve quickly.
Energized by learning about consumers, brands, innovation, and the evolving food and beverage landscape.
Can manage multiple projects simultaneously without sacrificing quality.
Welcome feedback and continuously look for ways to improve.

Nice To Haves

MBA preferred

Responsibilities

Analyze and identify drivers of the category, competition, and owned product lines, delivering data-backed recommendations to drive business growth and uncover opportunities.
Utilize IRI, Retail Link, and industry/market research reports for ad hoc business analysis.
Own monthly reporting on business performance, including Nielsen/IRI data, revenue tracking, profitability tracking, marketing forecasts, and marketing budget.
Participate in annual brand planning, owning the annual business review and key deliverables for annual and three-year brand plans.
Partner with the Consumer Insights team to develop consumer-driven platforms, products, and strategies.
Lead cross-functional teams in developing product, packaging, P&L, and commercialization plans for new product launches in Ready-to-Drink beverages and/or Protein Powder platforms.
Analyze pricing and promotional strategies and tactics to gain competitive advantages.
Partner with the Sales team to develop and execute effective tactics and strategies to drive growth across various channels (club, convenience, food/drug/mass, eCommerce).
Participate in the strategic and tactical development of overall media campaigns.
Manage the launch and ongoing execution of campaign tactics and initiatives, collaborating with agency partners, internal teams, and reporting results to business leaders.
Develop and execute consumer promotion plans.