Associate Brand Manager

Butterball Careers • Garner, NC

1d • Hybrid

About The Position

Responsible for the execution of the core business strategies of the marketing team. Defines and refines the product offering across all assigned categories. Supports key sales opportunities through the development of fact-based selling stories using secondary and custom research, and execution of promotional programs for key accounts. At Butterball, we exist to help people pass love on. As the most recognized name in turkey, the brand represents more than 60 years of cherished memories, providing quality, great tasting products that make meals something to celebrate every day. We proudly believe that life at Butterball means having a team who supports you, having the opportunity to grow personally and professionally, and making an impact on the health of others daily. Whether you choose to work at one of our five (5) manufacturing facilities in NC, AR, MO, farms in AR, NC, and KS, corporate office in NC, IL, or in the field, we believe we have an opportunity for everyone to succeed. At Butterball, we believe in fostering a culture where every team member is valued, has the opportunity to grow professionally and contribute to our success. Join us in our Purpose and apply for an opportunity today!

Requirements

• Bachelor’s degree in related field or equivalent (i.e., Business, Marketing, Communications, etc.)
• 3+ years of relevant experience or the knowledge, skills, and abilities to succeed in the role
• Working knowledge of product development, digital marketing, social media, consumer research, category management, and/or brand management best practices
• Familiarity with commonly used consumer research methodologies and the ability to draw conclusions from research and translate learnings into successful new initiatives
• Solid communication, presentation, and interpersonal skills
• Skilled at creative problem-solving and critical thinking with the ability to promote initiatives with the company’s growth goals and brand equity
• Familiarity in profit and loss (P&L) analysis and management, including utilizing category budgets to wisely invest the funds and maximize returns
• Ability to synthesize diverse information to draw relevant conclusions and make actionable recommendations
• Skilled at evaluating data, deriving insights, and making data-informed recommendations
• Ability to effectively advocate for new initiatives, secure the necessary buy-ins, and gain full organizational support
• Good project management skills with the ability to handle multiple projects simultaneously, under tight time constraints and within budget parameters
• Proficient with Microsoft Suite (i.e., Word, Excel, PowerPoint, Teams, Outlook, SharePoint, etc.) and the ability to learn and apply new technologies (i.e., Power BI, content management systems, etc.)

Nice To Haves

• Advanced degree such as MBA
• Experience using Circana
• Experience in industries such as Manufacturing, Food Manufacturing, or Retail

Responsibilities

• Guides and collaborates with R&D and other cross-functional teams on the development of line extensions and continuous improvement of current items.
• Supports branding efforts such that all consumer and trade communications reinforce the brand’s positioning.
• Partners to develop marketing plans for key accounts to guide trial, improve awareness, and support the execution of those plans.
• Evaluates syndicated data monthly and understand the implications of trends against strategies.
• Evaluates marketing plan effectiveness, such as program tracking, sales impact and next-step action plans, etc.
• Responsible for the packaging development process for product offerings, ensuring all products are designed to brand standard and consistently live up to the brand.
• Manages A&P (advertising & promotion) budget.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level