Responsable Associé de Marque / Asssociate Brand Manager

ViiV Healthcare•Montreal, QC

9d•Hybrid

About The Position

ViiV Healthcare is a specialist pharmaceutical company 100% dedicated to developing medicines to treat and prevent HIV, born from a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012. Their ambition is to end the HIV epidemic by pushing the boundaries of science to develop life-changing medicines and offering more choices to people. Beyond medicines, ViiV Healthcare is deeply connected with the HIV community, collaborating with partners to advance research and development, address HIV-related stigma, increase access to medicines, and provide funding and support to local community organizations. GSK is committed to achieving bold commercial ambitions, aiming for £40 billion in annual sales by 2031, with a strategy focused on early intervention to prevent and alter the course of disease. This Associate Brand Manager role is a hybrid position within the ViiV Healthcare Team, reporting directly to the Senior Treatment Brand Manager. The ideal candidate will be based in or near Montreal, Quebec, and will be responsible for the planning and implementation of strategic and operational plans within the HIV Treatment and HIV Prevention space, playing a supportive role in leading the cross-functional team to success.

Requirements

Bachelor’s degree
2+ years in a pharmaceutical marketing role or pharmaceutical marketing agency
Experience working with third party vendors and agreements
Experience working with PAAB & ASC
Understanding of Market Access and Patient Support Programs an asset
Excellence in communication, customer engagement and presentation skills
Intermediate English & French language skills (written & spoken)
Strong strategic, analytical and critical thinking skills (e.g., ability to synthesize conclusions and hypotheses based on a broad set of data sources)
Self-motivated, accountable, passionate, committed and invested in the business
Ability to effectively work and contribute in a team-based environment
Demonstrated time & project management skills
Ability to embrace and respond to change

Nice To Haves

Previous experience in specialty care and/or the HIV treatment or prevention market
Experience working with Aids Service Organization and Community Based Organizations
Experience with long acting injectables
Experience in disease prevention
Experience with OTC brands

Responsibilities

Active participation to support strategic & operational plan development and execution with key internal brand cross-functional stakeholders
Ensuring alignment on brand positioning, plan of action, business strategy, customer segmentation and messaging to achieve brand objectives
Managing parts of the A&P budget to ensure brand spending is on target
Working closely with senior brand manager (s) and marketing team to support strategic and executional pull through of priority initiatives across ViiV portfolio including support for community engagement team, brand event promotion, omnichannel initiatives and salesforce training support