Associate Brand Manager

Constellation Brands • Alameda, CA

15h

About The Position

The Associate Brand Manager is responsible for assisting in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans, leading to profitable growth of the Constellation Brands Wine & Spirits Division portfolio. As a cross-functional team leader, the Associate Brand Manager works effectively across disciplines and develops and sustains strong and productive relationships with external partners to execute brand strategies

Requirements

• Bachelor's degree in relevant field (Marketing, Business, Management, etc.)
• Progressive experience in the CPG industry with at least 3 to 5 years of brand management experience, or 1 to 2 years of brand management experience and an MBA.
• Professional maturity
• Exceptional organization and project management skills
• Strong writing, presentation and verbal communication skills
• Strong commercial and financial acumen, with experience working with P&L's
• Demonstrated skill in building and leading strong cross-functional teams; proven experience managing multi-agency partners
• Demonstrates a genuine desire and passion for the alcohol industry
• Able to lift 40 lbs on occasion.
• Work in a normal office environment.
• Must be able to sit at a workstation for up to 2-hour intervals.
• Must be flexible in work style and schedule: travel up to 30%, the wine industry is a hospitality-oriented industry, so availability to work weekends and evenings on occasion as required.
• Must have a valid U.S. Passport.

Nice To Haves

• Exposure to the beverage industry a plus

Responsibilities

• Assist in the development and implementation of short and long-term marketing objectives and strategies.
• Lead the development and execution of brand plans and tactics to deliver against agreed upon brand, business and financial goals.
• Assist Brand Manager in the development of brand strategy, consumer segmentation and brand positioning, in partnership with Consumer Insights team.
• Participate in the creative development process and execution of all national and local advertising campaigns.
• Lead brand business analysis.
• Continuously monitor business and brand health performance to ensure brand is tracking against goals.
• Responsible for using and understanding internal and external data resources to identify issues and opportunities.
• Work with the Finance team to measure and analyze sales impact, wholesaler execution and the profitability/ROI of marketing expenditures.
• Assist Brand Manager in working with the Retail/Trade Marketing team to develop brand promotions, providing direction and evaluating options.
• Help to direct the development of all national and local consumer promotion programming at retail.
• Assist in the development of Point-Of-Sale Programs as well as any premium and/or ancillary brand identified programs and materials.
• Assist Brand Manager in working with DTC team, partnering with Hospitality, eCommerce and Wine club to ensure consistent programming aligned to brand guidelines, annual volume projections and NPD development across DTC channels
• Facilitate communication on marketing-related programming with a large number of key internal groups across the organization on a regular basis, including Field Marketing, Luxury Events, Public Relations, DTC, Finance, Operations and Production team (vineyard management, winemaking, etc.).
• Participate in market visits and assist in Business Unit planning and review meetings.
• Support day-to-day budget management, PO, and invoice processes.
• Assist with maintaining budgets throughout the year, balancing expenditures against volume and profitability expectations.
• Prepare material for executive updates, internal and external sales and retailer meetings, Stage Gate meetings, etc. as required.

Benefits

• We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level