Associate Brand Manager
About The Position
Working in brand management at Wendy’s means being a total business owner. Associate Brand Managers (ABMs) are the subject matter experts for their business knowing the customer, products, financials, and landscape better than anyone else. They will support their Brand Manager by continuously providing sound data and recommendations to develop the vision and strategy, while leading execution for their respective business(es). ABMs will lead a large cross-functional team to identify consumer insights, execute marketing campaigns, and bring projects from idea to launch – enabling Wendy’s to grow the business and grow the brand. Come thrive in a fun, fast paced and collaborative environment where people, personal development and inclusivity are highly valued.
Requirements
- Bachelors degree required
- Business case writing, marketing financial analysis, and P&L management skills
- Demonstrated experience leading cross functional teams
- Demonstrated project management experience
Nice To Haves
- MBA preferred
Responsibilities
- Assist manager in the development of detailed, strategic marketing plans and recommendations
- Identification of insights and opportunities to inform creative briefs and marketing campaigns
- Leads project and cross-functional engagement for assigned national and test initiatives (inclusive of product innovation, promotions, brand marketing projects, etc.) through team coordination, timeline management, and stakeholder engagement
- Analyze business and program performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations
Benefits
- parental leave
- free EAP sessions
- company 401k match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
