Associate Brand Manager

The Wendy's Company•Dublin, OH

1d•$93,000 - $158,000•Onsite

About The Position

When our square shaped burgers made their first sizzle on the scene more than 50 years ago, people knew our approach wasn’t like any other. Same goes for the way we support our employees. Our culture of openness, flexibility, and inclusiveness allows everybody to flourish in their own way. If you’re looking for a career where you can be part of the action as we continue to grow our iconic brand – We got you! Working in brand management at Wendy’s means being a total business owner. Associate Brand Managers (ABMs) are the subject matter experts for their business knowing the customer, products, financials, and landscape better than anyone else. They will support their Brand Manager by continuously providing sound data and recommendations to develop the vision and strategy, while leading execution for their respective business(es). ABMs will lead a large cross-functional team to identify consumer insights, execute marketing campaigns, and bring projects from idea to launch – enabling Wendy’s to grow the business and grow the brand. Come thrive in a fun, fast paced and collaborative environment where people, personal development and inclusivity are highly valued.

Requirements

Bachelors degree required
Business case writing, marketing financial analysis, and P&L management skills
Demonstrated experience leading cross functional teams
Demonstrated project management experience

Nice To Haves

MBA preferred

Responsibilities

Assist manager in the development of detailed, strategic marketing plans and recommendations
Identification of insights and opportunities to inform creative briefs and marketing campaigns
Leads project and cross-functional engagement for assigned national and test initiatives (inclusive of product innovation, promotions, brand marketing projects, etc.) through team coordination, timeline management, and stakeholder engagement
Analyze business and program performance, industry data, consumer research, and competitive initiatives to inform strategic recommendations