Associate Brand Manager

FuseGlobal

1d • Remote

About The Position

Associate Brand Manager for a $400MM dietary supplement business. This role is specifically responsible for initiative execution, business performance analysis, and budget management. The Associate Brand Manager will support the development of the annual marketing plan and the implementation of consumer and customer promotional programs. This position requires coordination with other departments to ensure successful delivery of sales communications, on-package messaging, and new item launches. The role also involves identifying and leading brand growth initiatives across all facets of the brand.

Requirements

• Internship or prior work experience (1+ year(s) of experience; inclusive of internships) in brand management for a CPG Food, CPG Personal Product or OTC brand.
• Strong analytical skills, with the ability to translate market dynamics into actionable tactics.
• Collaborative/team player, strategic agility, proven ability to make complex decisions, dealing with ambiguity, ability to influence senior management on strategic decisions based on actionable insights.
• Strong proficiency in Excel, PowerPoint, Word.
• Ability to prioritize in a fast-paced environment.
• Self-starter, independent thinker, action oriented, strong passion for results.
• Strong presentation skills & written communications, ability to interact successfully with senior management.
• Customer focus, skilled to build and foster effective peer relationships, proven ability to effectively collaborate across functional areas.

Nice To Haves

• Proficiency in IRI data analysis, promotional budget management, volume forecasting, project management and copy development.

Responsibilities

• Works with Brand Management team to analyze performance of brand and competitors.
• Assists in development of marketing planning and brand strategy to achieve annual sales and profit objectives.
• Assist in the development of the Market Business Strategy and Integrated Commercial Planning.
• Prepares for monthly Pre Commercial Review meetings with broader teams.
• Coordinate the development and implementation of advertising and promotional tactics (including but not limited to: shopper activations, consumer promotions, and social/digital creative).
• Provide support to the sales organization with regard to marketing initiatives.
• Assist in the execution of customer marketing initiatives and new product launches.
• Assist with digital, coupons and other marketing executions.
• Manage quantitative and qualitative assessment of platform product performance (IRI reporting, weekly consumption, etc).
• Utilize tracking tools including scanning and panel data to identify, analyze and interpret market/channel conditions.
• Identify and utilize secondary data sources where appropriate to evaluate industry trends, competitive situations, customer feedback and marketing requirements.
• Lead and launch pack and flavor extensions, including other products as necessary. Additionally updating various skus and planning to launch a probiotic for women’s wellness.
• Fully manage the Brand budget, set up monthly meetings with cross functional partners to align on budget phasing.
• Align on budget monthly with cross functional team, input into SAP to phase monthly in the system as well as finance file for phasing.
• Reconcile actual vs. planned expenditures.
• Work with Customer Development Manager and Sales Teams to develop sales communication and customer specific marketing programs.
• Manage Agency partnership and assist with creative development.
• Work with external licensing partners as necessary.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed