Associate Brand Manager- Mars Snacking Confectionary

Mars•Chicago, IL
•$108,160 - $148,720•Onsite

About The Position

The Associate Brand Manager (ABM) supports the cell team in building brands and delivering the cell value creation plan. The role supports the Marketing team and leads cross-functional business teams in planning, executing, and analyzing projects and initiatives. The ABM may also assist with brand strategy development and marketing activities to achieve brand and cell objectives, including sales, MAC, and Household Penetration targets.

Requirements

  • At least 3 years of marketing work experience.
  • Bachelor’s degree.
  • Strong oral, written, and listening communication skills, including the ability to present effectively to all levels of management.
  • Strong interpersonal skills, including influencing without direct authority, resolving conflict, and creative problem-solving.
  • Proven analytical skills, including the ability to mine and analyze data and develop clear, actionable conclusions and recommendations.
  • Ability to manage complex projects; strong organization, prioritization, and attention to detail.
  • Action-oriented, takes initiative, and can move projects forward from the start.
  • Resilient problem-solving skills, including the ability to build consensus and find creative solutions and common ground.

Nice To Haves

  • Marketing experience in the CPG industry.
  • Master’s degree.

Responsibilities

  • Analyze and review brand and cell performance, competitive dynamics, and category trends, and recommend ways to improve plans and execution.
  • Influence brand strategy and recommend growth opportunities using customer, consumer, and brand data.
  • Monitor brand expenditures and manage advertising and consumer promotions budgets.
  • Evaluate completed activities, identify insights and lessons learned, and recommend future brand activities.
  • Execute activation, renovation, and innovation marketing plans, collaborating across functions to ensure plan quality and readiness, track in-market performance, course-correct, and apply learnings.
  • Develop and track growth levers through flywheel analysis, such as price-pack and reach+.
  • Collaborate with Customer Marketing to engage Sales and participate in key customer calls.
  • Participate in forecasting to understand brand and market trends and contribute to a quality demand call.

Benefits

  • Industry-competitive salary and benefits package, including company bonuses.
  • Medical benefits.
  • Dental benefits.
  • Participation in a 401(k) plan.
  • Paid time off benefits.
  • Learning and development support, including access to Mars University.
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