Associate Brand Manager
About The Position
The Associate Brand Marketing Manager is a key stakeholder in menu innovation and marketing strategy and execution, playing an integral role in shaping the future of sweetgreen. This position will be a key contributing member of the Brand Marketing team by supporting complex, cross-functional workstreams across our menu calendar, go-to-market campaigns, brand experiences, and product launches. This role will also manage cross-functional relationships and own brand and business performance analysis within the competitive landscape. The Associate Brand Manager will be a part of the Brand team. You'll be joining a team that manages the organizational menu and marketing calendar, with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food.
Requirements
- Strong communication, attention to detail, and organizational skills
- Exceptional interpersonal, communication, cross-collaboration, and team skills
- Ability to solve problems both independently and as part of a team
- Curious and positively resilient
- Proven project management skills with experience owning timelines and cross-functional workstreams
- Knowledgeable in AI tools and how to leverage them to optimize workflows and drive efficiency
- Adaptable to a fast-paced work environment with shifting priorities
- Experience in using consumer insights and data to drive decision-making
- Comfortable with data analytics and product financials
- Bachelor's Degree in Marketing or related field
- 3-4 years of experience in a Brand Management or similar Marketing role (brand marketing, integrated marketing, content strategy, or campaign management)
Responsibilities
- Develop assignment briefs and brand strategy across new launches and ongoing menu programs, translating consumer and competitive insights into clear creative direction for internal teams and agency partners
- Lead go-to-market planning and 360 execution for new product launches, partnering with channel teams across CRM, Loyalty/Digital, Social, and Marketplace to drive integrated rollouts
- Foster a high-functioning working relationship with the internal Creative team and agency partners, managing feedback loops and approvals to bring breakthrough campaigns to life on time and on brand
- Collaborate closely with the Culinary, Supply Chain, Operations, and Finance teams on menu innovation and ongoing menu optimization initiatives, driving ideation, consumer positioning, and launch readiness
- Support annual marketing calendar management and lead performance reporting across launches
- Own product financials for relevant menu programs, contributing a clear financial understanding of the business
- Manage cross-functional communications, project timelines, and workback schedules to ensure seamless execution across all programs
- Track and manage budgets across owned programs, including spend, POs, and reconciliation in partnership with Accounting
- Bring a business owner mindset to every program, balancing creative ambition with financial and operational reality
Benefits
- Highly competitive pay + bonus plan
- Three different medical plans to suit your and your family's needs
- Dental and Vision insurance
- Flexible PTO plan
- 401k program
- Employee HSA and FSA
- Complimentary greens
- An opportunity to make a real impact on the people around you, both by growing them and by connecting them to real food
- To live the sweetlife and celebrate your passion + purpose
- A collaborative team of people who live our core values and have your back
- A clear career path with opportunities for development, both personally and professionally
- Free sweetgreen swag
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
