Associate Brand Manager, Marketing Operations, Breyers Carbsmart & Wellness Licensing

The Magnum Ice Cream Company•Englewood Cliffs, NJ

1d•$88,600 - $133,000•Onsite

About The Position

Life tastes better with ice cream. With 19,000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference. What truly sets us apart is how we work. We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done. We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better. This role will be responsible for performance and engagement across Breyers Carbsmart as well as our Wellness Licensing brands, supporting and executing the full funnel go-to-market activity system for new innovations as well as existing items and driving success across the retail landscape.

Requirements

Bachelor’s degree required, MBA a plus
At least 3 years’ experience in brand marketing or management required
Proven ability to demonstrate analytical thinking, data-driven decision making, and forecasting experience preferred
Agency/Campaign management preferred

Nice To Haves

Thinks end-to-end and takes ownerships for results
Is comfortable working in a fast-moving, evolving organisation
Values collaboration, clarity and low-ego ways of working
Growth Mindset: Thinks broadly and long term, connecting day to day execution to the brand’s growth strategy and business objectives.
Collaborative Influence: Builds strong relationships across Supply Chain, Sales, Customer Development, Finance, and agency partners to drive alignment and deliver results without direct authority.
Bias for Action: Moves with urgency, makes informed decisions quickly, and proactively removes roadblocks in a fast paced and highly competitive market.
Consumer Obsession: Champions the consumer voice in all decisions—using insights, trends, and performance data to inform strategy and creative development.
Analytical Rigor: Uses data, dashboards, and insights to diagnose issues, identify opportunities, and guide optimization across media, performance, and retail channels.
Creative Problem-Solving: Brings fresh thinking, challenges the status quo, and finds new ways for the brand to connect with consumers and win in the marketplace.
Ownership & Accountability: Takes full responsibility for deliverables, timelines, budgets, and execution quality while demonstrating strong follow through.
Communication Excellence: Communicates with clarity and confidence, tailoring messages to cross-functional partners, senior stakeholders, and agency teams.
Resilience & Adaptability: Thrives amid ambiguity, shifting priorities, and fluctuating market conditions—maintaining focus and a solutions-oriented mindset.
Team Mindset: Acts as a positive, collaborative team player who uplifts others, fosters trust, and contributes to a high-performance culture.

Responsibilities

Deliver brand P&L and market share targets, leveraging analytics, insights, and cross functional partnership to drive sustainable growth.
Lead cross functional project teams (Supply Chain, Sales, Operations, Customer Development, Finance, Innovation) to ensure seamless commercialization, operations management, and flawless in market execution.
Own forecasting, budgeting, and demand tracking, ensuring accuracy, scenario planning, and alignment across stakeholders.
Oversee agency partners driving development and execution of media campaigns, digital activations, social content, community management, and shopper marketing initiatives.
Advance the brand’s digital performance agenda in a dynamic and highly competitive environment, identifying optimization opportunities and test and learn strategies.
Lead the design and execution of brand campaigns and activations, ensuring consistent storytelling and strong consumer engagement across touchpoints.
Manage agency and internal team meetings, ensuring clear communication, alignment, and timely delivery of all workstreams.
Build customer-specific strategies for key retail channels, including traditional retail, digital commerce, and out of home, tailored to consumer behavior and customer priorities.