Associate Brand Manager - Fans

SharkNinja•Needham, MA

5d•Onsite

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. The company has a proven track record of bringing disruptive innovation to market and has entered multiple product categories, driving significant growth. Headquartered in Needham, Massachusetts, with over 4,100 associates, SharkNinja's products are sold globally through key retailers and online channels. The company is building an AI-native culture, encouraging bold experimentation and the adoption of new tools to create meaningful consumer impact. The Associate Brand Manager role is an opportunity to influence brand and business outcomes in a fast-paced, high-growth environment, shaping how millions of consumers experience the Shark brand. This role supports the category team in executing marketing strategies, contributing to brand strategy, category assortment, and marketing plans. Responsibilities encompass business analysis, commercialization, brand development, and integrated marketing planning.

Requirements

3+ years of marketing experience, ideally in CPG
Broad spectrum of marketing skills: defining strategies, building plans, driving product launches, and in-market execution
Strong skills in brand strategy, messaging, and communication strategy and execution
Strategic thinker with a bias for action and creative problem-solving
Proven ability to leverage consumer insights for effective campaigns and product launches
Highly analytical; able to mine and interpret data to drive decisions
Excellent project management skills; comfortable leading multiple initiatives in parallel, navigating a complex cross-functional matrix
Exceptional communication and presentation abilities
Comfortable working at a fast, iterative pace with a “progress vs. perfection” mindset

Responsibilities

Support the development of compelling product and brand stories tailored for ecommerce, DTC, and retail channels.
Coordinate go-to-market planning and product launches in collaboration with Global Marketing, IMC, and cross-functional teams.
Shape consumer profiles for brand and sub-brands, including behaviors, attitudes, and media preferences.
Analyze category trends, competitor strategies, and consumer insights to identify growth opportunities and white space.
Translate insights into clear messaging, creative briefs, and campaigns that resonate with target audiences.
Create sales enablement materials, including presentations, storyboards, and collateral to support retailer and distributor sell-in.
Work with Consumer Insights to validate messaging and product propositions.
Participate in post-launch evaluations and help apply learnings to future campaigns and commercialization efforts.
Manage multiple projects with strong attention to detail, clear communication, and a proactive, solutions-oriented mindset.
Stay current on the competitive landscape, storytelling strategies, and emerging market trends.