Community Manager & Brand Fans Club Leader

Procter & Gamble•Cincinnati, OH

5d•Onsite

About The Position

Community Managers are sought to shape brand conversations, drive engagement, and build authentic connections across platforms. Social media fuels consumer connection, brand storytelling, and business growth. Our brands rely on Community Managers to build trust, monitor brand health, protect online reputation, and surface insights that strengthen marketing and innovation. This role will help shift from reactive listening to proactive, data-informed community strategy that drives advocacy and keeps us competitive.

Requirements

2+ years of experience in social media management, community engagement, digital marketing, or content strategy
Excellent writing and editing skills with strong storytelling instincts
Experience in hands-on/leadership for Content Creation (video – long/short-form, written, visual, social media content, others)
Experience across major platforms, with a strong grasp of audience nuance and best practices
Comfort with analytics and reporting to measure impact and optimize performance
Curiosity and adaptability to keep pace with evolving platforms, trends, and consumer behaviors
Bachelor's degree

Nice To Haves

Experience with social listening tools (e.g., Brandwatch, Sprinklr, or similar)
Experience in influencer marketing, crisis communications, or community growth
Knowledge of (or interest in) CRM systems and loyalty program management
Ability to lead or influence cross-functional teams toward shared social goals

Responsibilities

Build and manage platform-specific content calendars.
Create, adapt, and amplify content and campaigns, including PR moments and consumer-generated content (UGC).
Execute engagement strategies that reflect the brand’s voice and values.
Write clear, on-brand responses to comments and messages that deepen consumer relationships.
Manage daily interactions across Instagram, TikTok, Facebook, Reddit, and YouTube.
Turn consumer interactions into positive experiences and brand advocacy.
Use social listening and analytics tools to track sentiment and community health.
Analyze performance and report insights regularly to optimize content and engagement.
Spot emerging trends and translate them into marketing activations and product ideas.
Collaborate with brand, media, communications, design, and external partners to deliver a unified social strategy.
Partner with compliance and quality teams to escalate critical issues using established protocols.
Help define social media guidelines and community engagement best practices.
Support CRM and loyalty initiatives that improve retention through personalized communication and rewards.