Brand & Community Specialist

Sea To Summit Pty•Broomfield, CO

3d•Onsite

About The Position

Sea to Summit is seeking a Brand & Community Specialist to support its brand expression and consumer community presence in North America. This role is responsible for driving brand affinity, creator engagement, and audience retention through the execution of brand initiatives, influencer and product seeding programs, and managing the email calendar. The primary focus is on brand and community, ensuring consistent and on-brand execution of product seeding, influencer relationships, brand asset coordination, and launch execution. The secondary focus is on email marketing, specifically campaign execution and flow performance in Klaviyo, under the direction of the marketing manager. This role reports to the Global Digital Marketing Sr. Manager and collaborates with the Director of E-Commerce and the Retail Marketing Manager.

Requirements

Bachelor's degree in Marketing, Communications, or related discipline.
2–4 years of experience in brand marketing, community management, influencer programming, or a related role.
Demonstrated experience managing creator or influencer relationships, including outreach, briefing, and program coordination.
Comfortable working cross-functionally across marketing, sales, and e-commerce teams in a lean environment.

Nice To Haves

Hands-on experience with Klaviyo or a comparable email platform.
Outdoor industry experience or genuine enthusiasm for outdoor gear.

Responsibilities

Coordinate and traffic brand assets, copy, and product content across launches and campaigns to ensure accuracy and brand consistency in North America consumer touchpoints.
Maintain brand voice consistency across community channels, influencer communications, and email.
Manage day-to-day influencer and creator relationships, including outreach, briefing, contracting, seeding coordination, content review, and relationship maintenance.
Own the product seeding program from end to end, including coordinating requests, fulfillment, and follow-through with creators and brand advocates.
Monitor consumer sentiment and community conversations across key channels to identify insights and inform content, product, and marketing decisions.
Develop a point of view on structured community programs to foster advocacy, user-generated content, and consumer engagement.
Own B2C and B2B email campaign execution, including planning, building, and deploying sends in Klaviyo aligned with the trading calendar, brand campaigns, and product launches.
Build, test, and deploy email campaigns and automated flows in Klaviyo, and maintain audience segmentation and list health.
Track and report on email performance metrics (open rates, click-through, conversion, revenue attribution) and identify optimization opportunities.
Own the monthly retailer newsletter (Trail Tales), ensuring it reflects current product priorities and brand messaging.
Test subject lines, content formats, send cadence, and segmentation in collaboration with the manager to improve email marketing results.