Associate Brand Manager, Butterfinger

Ferrero•Parsippany, NJ

24d•$88,000 - $117,000•Hybrid

About The Position

We have a current opening for an Associate Brand Manager, Butterfinger and are actively reviewing applications. As the Associate Brand Manager, Butterfinger you’ll contribute to the growth of the Butterfinger brand by analyzing performance, identifying opportunities, and helping deliver results against financial targets. Your understanding of retail trade dynamics will enable you to connect insights across channels and support the development of effective, forward-looking initiatives. This position is hybrid, and will be based in our North American HQ in Parsippany, NJ.

Requirements

Bachelors Degree in Business
2-5 years experience in consumer packaged goods brand marketing
Excellent analytical skills upon which to base decision-making
Experience working in CPG
Excellent verbal and written communication skills
Proficiency in leveraging consumer data, with a strong preference for IRI; Nielsen proficiency also valued.
Strong understanding of the U.S. retail environment, with familiarity across key channels and formats to support a brand focused on local jewel execution
Ability to manage and prioritize multiple projects within scheduled timelines
Team player able to effectively interact and work with various functional departments
Detail oriented
Passion, energy and drive to work with world-class brands
Motivation to advance in a merit-based, multinational organization
Must be self-motivated and exhibit an entrepreneurial spirit
Adaptable to Foreign culture
Excellent computer skills: Microsoft Excel, PowerPoint, Word, Outlook; SAP knowledge a plus

Nice To Haves

Masters degree in Business is a plus
Familiarity with gaming culture, platforms, and trends; candidates who naturally understand gaming communities and behaviors are a plus
Affinity with Digital / Social Media / Influencer
Product packaging development knowledge is a plus
Exposure to P&L management is a plus

Responsibilities

In-depth market and brand analysis to assist Brand Management in formulating brand strategy within a fast-moving consumer packaged goods category
Provides routine brand performance updates
Possesses solid project management skills from planning stage to execution and final assessment in order to achieve brand objectives and goals
Prepares and creates engaging, meaningful and persuasive presentations
Capacity to understand and interpret qualitative and quantitative research for business purposes
Constantly monitors and tracks brand performance and initiatives
Maintains full understanding of the competitive environment to assess impact on business
Support innovation lead with artwork development
Support development of consumer activation plans and manage execution
Comfortable with multi-tasking in a fast-paced environment
Lead day‑to‑day management of brand social media channels and coordinate influencer programs, ensuring brand consistency, strong execution, and alignment with campaign objectives
Able to prioritize daily demands to meet tight deadlines
Inter-departmental engagement with Trade marketing, Sales and Supply Chain to assist in the planning and execution of new initiatives
Collaboration with legal department to safeguard company and use of its assets in interactions with third parties
Able to efficiently manage relations with third party vendors (i.e.: graphic design agencies, research agencies, etc.), obtaining required output while minimizing costs