Associate, Brand Management

Kiss Products, Inc.•Port Washington, NY

10d•$19 - $37•Onsite

About The Position

The Brand Associate is responsible for planning and go-to-market execution for the professional nail product portfolio. This role operates at the intersection of product, marketing, and retail, translating consumer insights and brand strategy into campaigns, channel plans, and product narratives to drive growth across mass, drug, e-commerce, and specialty channels. The position specifically drives sales and consumer loyalty by acting as an in-store & E-commerce product expert for professional nail care, hand skin care, and all related items for the professional product line.

Requirements

The anticipated compensation range is 19.25 - 36.55 USD Hourly
Actual compensation will be determined based on various factors including qualifications, education, experience, and location.
The pay range is subject to change at any time dependent on a variety of internal and external factors.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

Nice To Haves

Work Experience
Skill(s)
Language(s)
Certification(s)

Responsibilities

Support the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends.
Build Brand Strategy that develop 360-degree commercial plans, setting clear growth targets for specific product pillars of Professional nail product.
Identify white space opportunities through consumer research, competitive analysis, and trend intelligence.
Build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows.
Customize marketing toolkits and product assortments to fit the unique shopper demographics of distinct retailers like Walmart, Target, Ulta, or Amazon/ TikTok.
Audit all user-facing content, packaging copy, and instore displays to verify alignment with core brand guidelines and visual identity.
Track social media virality, cosmetic ingredient innovations, and consumer behavior shifts to predict the next major beauty movements.
Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance.
Pull and analyze weekly sales performance data from industry tracking databases like Circana, Nielsen, or internal dashboards.
Coordinate focus groups, read online product reviews, and analyze survey data to uncover unmet consumer needs and pain points.
Partner with creative and social teams to build 360° marketing toolkits, digital assets, and email/SMS copy.
Monitor digital performance metrics, influencer mentions and earned media value (EMV) to evaluate how the brand ranks against competitors.
Pull performance data using retail tracking tools to analyze launch success and campaign.
Drive the end-to-end product development process from concept to launch — encompassing ideation, packaging, pricing, positioning, and go-to-market planning.
Manage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operations.
Maintain the master promotional and innovation calendar, ensuring all cross-functional teams hit critical milestones ahead of retail deadlines.
Prepare product kits, ingredient data sheets, and visual assets for major retail partners like Walmart, Target, Ulta, or Amazon.
Coordinate and execute a social-first content schedule across TikTok, Instagram, and YouTube—aligning platform-specific formats with seasonal brand priorities.
Assist in the execution of paid digital campaigns (Meta, TikTok Ads, Google/YouTube) alongside media and performance teams; help build creative briefs, set up basic targeting, and track active KPIs.
Manage the daily operations of influencer and creator programs, handle product seeding logistics, brief creators, and track campaign performance data for reporting.
Maintain and update PDP (Product Detail Page) content across retail.com and brand.com, ensuring copy, imagery, and SEO/SEM alignment are fully optimized.
Help translate brand strategy into digital touchpoints, ensuring a consistent, platform-native brand voice across both paid social assets and organic content.
Serve as a daily liaison between Product Development, Design, Creative, PR, and Retail teams to ensure cohesive product narratives are executed across all touchpoints.
Assist in drafting product naming frameworks, benefit messaging, and category positioning architecture based on market trends each season.
Support the creation of retailer presentations and line review decks, and draft consumer-facing marketing copy that authentically reflects the KISS brand voice.