Associate, Brand Management

Kiss Nail Products • Port Washington, NY

9d • $19 - $37

About The Position

Brand Associate is planning and go-to-market execution for the professional nail product portfolio. This role sits at the intersection of product, marketing, and retail — translating consumer insights and brand strategy into campaigns, channel plans, and product narratives that drive growth across mass, drug, e-commerce, and specialty channels. Especially this position drives sales and consumer loyalty by acting as an in-store & E-commerce product expert for professional nail care, hand skin care, and all related items for professional product line.

Requirements

• Education(s):
• Work Experience:
• Skill(s):
• Language(s):
• Certification(s):
• Not Applicable

Responsibilities

• Support the long-term category strategy for the product portfolio, aligned with brand objectives, retail priorities, and market trends.
• Build Brand Strategy that develop 360-degree commercial plans, setting clear growth targets for specific product pillars of Professional nail product.
• Identify white space opportunities through consumer research, competitive analysis, and trend intelligence.
• Build seasonal brand plans that connect product launches to cultural moments, social trends, and retail windows.
• Customize marketing toolkits and product assortments to fit the unique shopper demographics of distinct retailers like Walmart, Target, Ulta, or Amazon/ TikTok.
• Audit all user-facing content, packaging copy, and instore displays to verify alignment with core brand guidelines and visual identity.
• Track social media virality, cosmetic ingredient innovations, and consumer behavior shifts to predict the next major beauty movements.
• Monitor competitive launches, pricing, packaging, and campaign activity to ensure ongoing differentiation and market relevance.
• Pull and analyze weekly sales performance data from industry tracking databases like Circana, Nielsen, or internal dashboards.
• Coordinate focus groups, read online product reviews, and analyze survey data to uncover unmet consumer needs and pain points.
• Partner with creative and social teams to build 360° marketing toolkits, digital assets, and email/SMS copy.
• Monitor digital performance metrics, influencer mentions and earned media value (EMV) to evaluate how the brand ranks against competitors.
• Pull performance data using retail tracking tools to analyze launch success and campaign.
• Drive the end-to-end product development process from concept to launch — encompassing ideation, packaging, pricing, positioning, and go-to-market planning.
• Manage product timelines and cross-functional alignment across R&D, packaging, sourcing, design, sales, and operations.
• Maintain the master promotional and innovation calendar, ensuring all cross-functional teams hit critical milestones ahead of retail deadlines.
• Prepare product kits, ingredient data sheets, and visual assets for major retail partners like Walmart, Target, Ulta, or Amazon.
• Coordinate and execute a social-first content schedule across TikTok, Instagram, and YouTube—aligning platform-specific formats with seasonal brand priorities.
• Assist in the execution of paid digital campaigns (Meta, TikTok Ads, Google/YouTube) alongside media and performance teams; help build creative briefs, set up basic targeting, and track active KPIs.
• Manage the daily operations of influencer and creator programs, handle product seeding logistics, brief creators, and track campaign performance data for reporting.
• Maintain and update PDP (Product Detail Page) content across retail.com and brand.com, ensuring copy, imagery, and SEO/SEM alignment are fully optimized.
• Help translate brand strategy into digital touchpoints, ensuring a consistent, platform-native brand voice across both paid social assets and organic content.
• Serve as a daily liaison between Product Development, Design, Creative, PR, and Retail teams to ensure cohesive product narratives are executed across all touchpoints.
• Assist in drafting product naming frameworks, benefit messaging, and category positioning architecture based on market trends each season.
• Support the creation of retailer presentations and line review decks, and draft consumer-facing marketing copy that authentically reflects the KISS brand voice.

Benefits

• Premium Medical Insurance Coverage
• 401(k) Savings Plan
• Paid Time Off (PTO) based on seniority
• Paid Holidays
• Annual Bonus Plan
• Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
• Summer Fridays
• Complimentary Gourmet Breakfast, Lunch, and Dinner
• Relocation Support for New Hires
• Work Anniversary Recognitions
• Congratulatory & Condolence Gifts
• Employee Referral Bonus Program
• License/Certification Reimbursements
• Corporate Employee Discounts
• Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
• Commuter Support (Shuttle Bus Program and EZPass Support)
• Vehicle Perks

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed