Associate Art Director, Social Content & Digital Design - EL, AERIN, Bobbi Brown & LAB Series

ELC Beauty LLC•New York, NY

10d•$85,000 - $139,600

About The Position

The Associate Art Director, Social Content & Digital Design is a hands-on creative role focused on bringing the Estée Lauder brand to life across organic social, paid media, ecommerce, email, and emerging digital platforms. The position balances social-first content creation with elevated digital design, including concepting, shooting, and editing short-form video and designing ecommerce and email experiences. The work should be culturally relevant, visually exceptional, and aligned with the brand. The role suits a multidisciplinary content creator and designer with strong creative taste, typography and graphic design skills, and an interest in beauty and digital culture. The Associate Art Director collaborates with cross-functional teams, experiments with formats and creative tools, and manages projects from initial brief through final execution.

Requirements

Portfolio demonstrating outstanding social content, graphic design, typography, photography, and visual storytelling.
At least 5 years of experience in digital design, social content creation, or a related creative field.
Hands-on experience concepting, shooting, and editing short-form social video, including Reels, TikToks, and platform-native content.
Excellent graphic design and typography skills, with the ability to create original concepts and polished work within established brand guidelines.
Advanced proficiency in Adobe Creative Suite and Figma.
Strong video editing skills using Premiere Pro, After Effects, CapCut, or similar tools.
Experience creating mood boards, storyboards, shot lists, and presentations to communicate content ideas.
Strong understanding of social platforms, trends, native features, and consumer behavior, particularly Instagram and TikTok.
Strong communication and presentation skills, confidence sharing ideas, and openness to feedback and direction.
Curious, collaborative, self-motivated, low ego, and passionate about developing content and design craft.
Ability to thrive in a fast-paced environment with organization, attention to detail, adaptability, and a solutions-oriented mindset.

Nice To Haves

Ecommerce experience is strongly preferred.
Experience shooting beauty or product content is strongly preferred.
Knowledge of TikTok Shop, social commerce, UGC, and performance-driven content.
Experience with AI creative tools, or strong curiosity and willingness to learn them.
Experience within beauty, fashion, luxury, retail, or another design-driven industry.

Responsibilities

Concept, storyboard, shoot, and edit Lo-Fi content for Instagram, TikTok, organic social, paid media, ecommerce, TikTok Shop, and emerging platforms.
Create platform-native short-form video, Reels, UGC-style content, product storytelling, photography, and other social-first assets.
Use an iPhone, lighting equipment, and the internal photo studio to create content independently.
Develop original concepts, mood boards, storyboards, and creative presentations from initial brief through final execution.
Apply knowledge of social platforms, consumer behavior, trends, and best practices to create channel- and brand-appropriate content.
Partner with Social, Marketing, Online, and creative teams on content supporting brand storytelling, consumer engagement, and business objectives.
Explore new formats and data-informed creative approaches, using performance and consumer insights to evolve content.
Concept and design ecommerce experiences, including site refreshes, landing pages, email campaigns, product launches, promotional updates, and other digital touchpoints.
Apply strong typography, graphic design, layout, imagery, and composition to digital design work.
Design with a mobile-first approach, considering user experience, messaging hierarchy, platform requirements, and consumer behavior.
Adapt Global creative and established brand design systems into regionally relevant digital executions.
Balance design quality with the speed and efficiency needed for high-volume ecommerce and CRM asset delivery.
Partner with Online, CRM, Creative Operations, and developers to take digital experiences from concept through final execution.
Stay connected to beauty, fashion, culture, design, social media, and emerging digital trends to inspire creative work.
Introduce new ideas, challenge conventional approaches, and encourage experimentation across content formats and platforms.
Explore AI and emerging creative tools to support ideation, content creation, design, and workflow efficiency.
Manage multiple projects and deadlines independently while maintaining attention to detail and quality.
Present concepts and design work confidently, communicate ideas clearly, and respond thoughtfully to feedback and direction.
Contribute to a positive, collaborative team environment through curiosity, flexibility, learning, and sharing ideas.