Social/Digital Content Creator

PIM Brands • Park Ridge, IL

3d • Onsite

About The Position

PIM Brands is seeking a Social/Digital Content Creator to join its Marketing department at the company’s headquarters in Park Ridge, New Jersey. The role focuses on shaping the organic social presence of the Welch’s Fruit Snacks portfolio and translating brand strategy into platform-native content that drives engagement, relevance, and business impact. Working with Brand Marketing, Creative, Communications, PIM’s in-house social team, and agency partners, the creator will lead the development and execution of organic social content and serve as the day-to-day steward of the brand’s social channels.

The position spans social-first strategy development, creation and publishing of content, and use of performance insights to optimize results. The creator will build awareness, cultural relevance, consumer engagement, and growth through content for TikTok, Instagram, Facebook, YouTube, Pinterest, and emerging platforms. This is an on-site role at PIM Brands’ global headquarters in Park Ridge, New Jersey, Monday through Friday, with remote work once per month on a Friday and Summer Fridays between Memorial Day weekend and Labor Day weekend.

Requirements

• Bachelor’s degree required.
• At least 4 years of experience in B2C social media marketing or content development, in-house or agency.
• A portfolio of short-form video and social content personally planned, captured, edited, and produced by the candidate.
• Strong understanding of social media platforms, especially Instagram and TikTok.
• Advanced video editing skills and experience creating high-volume short-form content.
• Strong visual storytelling and copywriting skills tailored to each platform.
• Ability to analyze performance and optimize creative based on data and trends.
• Experience shooting content on iPhone or DSLR, including lighting, framing, and audio basics.
• Experience with Microsoft Office, including Excel, Outlook, and PowerPoint.
• Highly organized and detail-oriented, with the ability to move quickly in a fast-paced environment.
• Passion for social media and proficiency with major social media platforms and social media management tools.
• Deep understanding of how CPG brands creatively show up across social.
• Strong content creator mindset and understanding of what performs across social platforms.
• Experience with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro) or equivalent mobile-first editing tools such as CapCut, InShot, or Canva.
• Familiarity with social media management and analytics tools, such as native platform insights and Meltwater or similar social listening tools.

Nice To Haves

• Bachelor’s degree in marketing, graphic design, or a related field preferred.
• Relevant CPG experience strongly preferred, especially in confections or snack foods.

Responsibilities

• Develop and execute channel-specific, social-first strategies that build brand love, spark conversation, and drive business results.
• Translate broader brand positioning into social-first ideas suited to each platform.
• Balance planned storytelling, business priorities, always-on content, and cultural moments.
• Identify cultural trends and participation opportunities, and quickly translate them into on-brand content ideas.
• Develop and manage monthly content calendars.
• Test formats, beta features, and content approaches to influence the evolution of social channels.
• Create and publish platform-native content for TikTok, Instagram, Facebook, YouTube, Pinterest, and emerging platforms.
• Lead end-to-end organic social video production, including concepting, shooting, editing, and optimizing short-form video content.
• Develop social-first creative assets to support integrated campaigns.
• Capture real-time content at brand events, shoots, and activations.
• Maintain a consistent brand look, feel, and tone across content.
• Use social listening and platform insights to inform content and refine creative output.
• Analyze effectiveness and optimize creative based on engagement trends and content performance.
• Test and evolve content strategies across formats such as Reels, Stories, TikTok, and emerging features.
• Establish measurement frameworks and performance benchmarks.
• Deliver weekly and monthly performance recaps highlighting key learnings, top-performing content, and optimization opportunities.

Benefits

• Comprehensive benefits package effective on day one, including medical, dental, vision, disability, and insurance plans.
• Total compensation package including bonus, 401(k) plan match, and other incentives, based on eligibility and position.
• Benefit choices tailored to support employees and their families and preferred way of life.
• Personal time off, vacation time, floating days, and observed holidays.
• Business casual dress.
• Opportunity for internal career advancement.
• Professional development and training opportunities across the organization.
• Remote work once per month on a Friday.
• Summer Fridays between Memorial Day weekend and Labor Day weekend.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level