Art Director, Brand & Design

Bask & Lather•Yonkers, NY

3d•$110,000 - $130,000•Remote

About The Position

Bask & Lather Co. is seeking a hands-on Art Director, Brand & Design to bring its brand to life across campaigns, digital experiences, product packaging, retail displays, and experiential marketing. The role combines concept development, personal creative execution, and leadership of graphic designers. The Art Director will translate brand strategy into visual direction and help build the design systems, standards, and team capabilities that support a growing beauty brand. Reporting to the Director of Brand Marketing, this role collaborates with Brand, Growth, E-Commerce, Retention, Retail, Experiential, Product Development, and Supply Chain. The work should build brand recognition, communicate product value, and support business goals across digital and physical customer touchpoints. The position includes developing campaign concepts and visual systems; art directing photography, short-form video, creator content, and product demonstrations; designing creative for e-commerce, social, email, paid media, marketplaces, and sales materials; and creating packaging, retail displays, merchandising, signage, and environmental graphics. The Art Director also manages and develops graphic designers, oversees creative quality and deadlines, and builds efficient workflows. This is a remote, full-time role with a listed salary range of $110,000–$130,000.

Requirements

At least 5 years of professional brand design or creative experience.
Experience leading designers and providing art direction.
A portfolio demonstrating consumer brand campaigns, photography and short-form video art direction, creator content, packaging, and retail or physical brand experiences.
Hands-on proficiency in Adobe Creative Suite and Figma.
Strong typography, composition, layout, and image-editing skills.
Practical knowledge of packaging and print production, including dielines, artwork preparation, color management, and proof review.
Experience designing for e-commerce and digital marketing, with an understanding of how creative supports customer education and conversion.
Strong judgment, organization, and communication skills, with the ability to move projects forward independently.
Ability to balance personal creative execution with effective delegation.
Ability to direct video and motion work.
Include a portfolio with examples of digital campaigns, photography or short-form video art direction, creator content, packaging, and retail or physical brand design; identify personal design contribution, art direction, and team leadership.

Nice To Haves

Experience in beauty, haircare, skincare, wellness, or consumer packaged goods is strongly preferred.
Experience supporting social commerce, particularly TikTok Shop, is strongly preferred.
Hands-on motion design or video editing is a plus.

Responsibilities

Develop creative concepts and visual systems for integrated campaigns, product launches, and ongoing brand marketing.
Translate approved brand strategy into art direction, design briefs, and cohesive execution across customer touchpoints.
Maintain and evolve design standards, templates, and asset libraries within the established brand identity.
Art direct photography, short-form video, creator content, and product demonstrations, including mood boards, composition, styling, and post-production guidance.
Personally design key creative across e-commerce, social, email, paid media, marketplaces, sales materials, and brand campaigns.
Develop platform-specific creative for TikTok Shop, paid and organic social, creator content, and livestream shopping.
Translate customer questions, hair concerns, cultural insights, and relevant trends into audience-resonant creative that reflects the brand’s voice and standards.
Partner with Growth, Social, E-Commerce, and the Director of Creative Performance to use performance insights and customer feedback in structured creative testing and iteration.
Design packaging, labels, cartons, kits, and other physical brand materials from concept through production-ready artwork.
Develop retail displays, merchandising assets, signage, and environmental graphics for physical spaces.
Coordinate with internal partners and external vendors on dielines, specifications, proofs, color, materials, and finishes.
Ensure artwork includes approved content and completes required cross-functional reviews before production.
Manage, coach, and develop graphic designers, providing clear direction and constructive feedback.
Prioritize projects, balance workloads, and maintain accountability for creative quality and deadlines.
Review deliverables for brand consistency, accuracy, channel suitability, and production readiness.
Build scalable workflows that improve turnaround time and reduce unnecessary revisions while maintaining high standards.