Assistant Vice President, Marketing & Communication

Essen Medical Associates•New York, NY

3d•$150,000 - $170,000

About The Position

Essen Health Care is a growing, PE-backed, mission-driven organization at the intersection of value-based care, complex care management, and community health — with operations across NY, NJ, MA, PA, OH, and TX and vision to expand beyond. Within the Essen Health Care ecosystem is Intention Health Care is a home-based primary care and care management MSO, and Essen Clinical Partners, a full-service medical group staffing nursing homes across metro NYC. We are seeking an experienced Assistant VP of Marketing & Communications to own the brand for Intention and Essen Clinical Partners — its identity, positioning, and presence across all channels and audiences. This senior leader will have end-to-end responsibility for the marketing function across both divisions, requiring both strategic vision and a genuine willingness to execute.

Requirements

8+ years of progressive marketing experience, with 3+ years in a senior leadership role.
Healthcare experience required — managed care, value-based care, care management, or physician-facing services strongly preferred.
Proven ability to build and manage a brand across multiple stakeholder audiences: patients, providers, health plans, and community partners.
Strong analytical capabilities — able to source, evaluate, and use data to assess performance and direct marketing strategy.
Strong communicator — able to translate complex clinical and operational programs into clear, compelling messages.
Experience owning marketing budgets with direct accountability for results; excellent organizational and project management skills.
Collaborative, executive-level presence with the drive to do hands-on work.

Nice To Haves

Experience in a multi-entity structure (MSO, IPA, ACO, or health system); familiarity with Medicare Advantage, Medicaid managed care, or value-based payment models.
Prior thought leadership experience: CME development, journal publication, or conference programming.
Dual experience marketing to consumer (patient) and B2B (provider, health plan) audiences; NYC market knowledge a plus.

Responsibilities

Own the brand strategy for Intention Health Care and Essen Clinical Partners — narrative, visual identity, and positioning within the Essen ecosystem — and maintain standards across all internal and external touchpoints.
Lead integrated marketing plans covering advertising, social media, events, earned media, and digital presence for both Intention Health Care and Essen Clinical Partners; coordinate communications for program launches, partnerships, and milestones across both divisions.
Recruit, manage, and develop marketing staff (excluding sales and account personnel) supporting both Intention Health Care and Essen Clinical Partners; own the full marketing budget across advertising, sponsorships, social, and PR for both divisions — with direct accountability for consumer advertising outcomes.
Define and maintain a marketing performance framework — the right KPIs across channels, audiences, and programs — and use data to continuously evaluate and optimize resource deployment.
Source and apply market, competitive, and consumer data to sharpen strategy; translate findings into clear, actionable recommendations for senior leadership.
Identify and pursue speaking engagements, conference presentations, CME development, publications, and other opportunities to elevate Intention's credibility in value-based and complex care.
Build and maintain relationships with industry media, trade publications, and key opinion leaders.
Own all marketing collateral — patient and provider-facing materials, sales assets, one-pagers, and presentations — ensuring everything is current, compliant, and on-brand.
Own the Intention Health Care and Essen Clinical Partnerwebsites and all digital properties: strategy, content, UX, and ongoing performance.
Partner with Business Development, clinical, operations, and compliance across Intention Health Care and Essen Clinical Partners to ensure consistent, aligned marketing across programs, geographies, and partnerships.
Serve as the primary internal communications coordinator — ensuring the right messages reach the right audiences when Intention or Essen Clinical Partners launches programs or enters new markets.