Assistant Vice President, Branch Manager - (DFW)

Fort Worth Community Credit Union•Bedford, TX

About The Position

Worth Credit Union is hiring Assistant Vice President, Branch Managers for its DFW area locations. The role leads a full-service branch as the credit union’s senior representative in its market. The position owns branch results and is accountable for member experience, relationship growth, community presence, team performance, and a sound risk and control environment. The credit union measures success by how well it improves members’ financial lives and strengthens the communities it serves. The branch manager leads member-focused service and needs-based conversations across deposit, lending, and digital solutions; owns growth in deposits, loans, new memberships, and relationship depth; and develops an annual business plan. The role also represents the credit union locally, builds community relationships, leads outreach and financial education, and develops branch staff and future leaders. The position maintains compliance, security, and operational controls, including serving as Branch Security Officer. It oversees balancing, cash management, dual control, budget and labor costs, digital and self-service channel adoption, and branch facilities. The branch team must recommend suitable products transparently, obtain informed consent, avoid unnecessary product sales, and raise member-impact concerns without fear of retaliation. Results are assessed both by what is achieved and how it is achieved.

Requirements

  • Bachelor’s degree in business, finance, or a related field, or equivalent experience.
  • At least five years of credit union, banking, or related financial services experience.
  • At least two years of experience leading a team.
  • Demonstrated record of growing member or customer relationships.
  • Working knowledge of deposit and lending products and applicable regulations, including BSA/AML.
  • Must be bondable.

Nice To Haves

  • Consumer and small business lending experience.
  • NMLS registration where required.
  • Established community or civic involvement in the branch market.
  • Bilingual in English and Spanish.

Responsibilities

  • Set and model the branch member experience standard, ensuring interactions are prompt, accurate, and focused on members’ financial goals.
  • Lead needs-based conversations that support members’ financial well-being through deposit, lending, and digital solutions.
  • Resolve escalated member concerns, identify root causes, and recommend improvements.
  • Own branch results for deposit growth, loan production, new memberships, and member relationship depth.
  • Expand member relationships by matching members with appropriate products and services that can improve their financial position.
  • Develop and execute an annual branch business plan and partner with lending, operations, and business services.
  • Represent the credit union in the local market and build relationships with businesses, schools, nonprofits, civic organizations, and employer groups.
  • Lead community events, financial education sessions, and outreach aligned with the credit union’s community strategy.
  • Encourage staff volunteerism and share market insight with leadership.
  • Hire, develop, and coach branch staff; set expectations and hold the team accountable to service, relationship, and compliance standards.
  • Manage performance in partnership with Human Resources and recommend pay, promotion, and separation actions.
  • Develop successors and future leaders to build bench strength.
  • Maintain controls and compliance with applicable requirements, including BSA/AML, OFAC, MIP, Regulation CC, Regulation E, privacy, fair lending, and UDAAP.
  • Achieve satisfactory audit and examination results and resolve findings on time.
  • Serve as Branch Security Officer and protect members from fraud, scams, and elder financial exploitation.
  • Ensure accurate balancing, cash management, and dual control.
  • Manage the branch budget and labor costs, and drive adoption of digital and self-service channels.
  • Maintain branch facilities to credit union standards and report results to leadership.
  • Ensure the team recommends products based on members’ needs and goals, clearly explains terms, costs, and alternatives, and opens accounts, enrolls services, or originates loans only with informed consent.
  • Ensure branch goals are not met through products members do not need, request, or intend to use, and that staff can raise concerns about harmful practices without fear of retaliation.
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