Assistant Store Manager

Boot Barn • Louisville, KY

1d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year growth and improve processes and productivity.

Boot Barn emphasizes community, collaboration, belonging, and supporting its employees, whom it calls “Partners.” Guided by the values of the West, the company celebrates heritage, welcomes everyone, and values each Partner. Its vision is to offer everyone a piece of the American spirit, one handshake at a time.

This role leads and develops store partners, supports customer engagement and sales, maintains merchandising and operational standards, and contributes to the store’s performance and community outreach. It requires availability for varied shifts, including nights, weekends, and holidays, and flexibility to work extended hours when necessary. Travel of up to 15% may be required to support local stores.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time management skills, including the ability to manage multiple priorities.
• Strong communication and customer service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays, to meet business needs.
• Flexibility with scheduling and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores as needed.

Responsibilities

• Lead partners in fostering a service and selling culture, exceeding customer expectations, and building long-standing customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Promote continuous learning and assist with partner training plans to improve operational and merchandising performance.
• Develop team members to support their career goals within the company.
• Collaborate with the Store Manager to respond to changing business needs and procedures, adjust store schedules, implement operational directives, support interviewing and hiring, train operational staff on policies and procedures, and communicate with District, Region, and Store Support Center partners.
• Assess and communicate local customer needs to the Store Manager.
• Work with the Store Manager to plan and execute volume-driving events involving outreach to the local community or market.
• Lead and coach associates in building customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments while following company visual presentation guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with the company’s Time and Attendance policies and procedures.
• Follow and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism in communication, attitude, and teamwork with customers, team members, corporate partners, and vendors; maintain high standards of work quality, attendance, and appearance.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate, selling incentives (SPIFFS), and an opportunity for a monthly store sales bonus.
• Merchandise discounts: 50% off Exclusive Brands and 40% off third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Growth opportunities at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree