Assistant Store Manager

MINISO USA•Brea, CA
•$18 - $25

About The Position

The Assistant Store Manager supports the Store Manager in overseeing daily store operations, delivering exceptional customer service, and driving store performance. The role leads Shift Leads and Sales Associates, promotes Miniso’s mission and core values, and helps maintain merchandising and operational standards while achieving sales and productivity goals. The Assistant Store Manager supports team development, recruitment, training, staffing, retention, inventory management, scheduling, and administrative work. The role also helps ensure policy compliance, loss prevention, cash-handling procedures, and a clean, safe store environment. Travel between locations is required, and the position may involve relocating or managing additional stores based on business needs.

Requirements

  • High school diploma or equivalent.
  • At least 1 year of experience in retail management, with a strong track record of leading teams.
  • Proven successful experience in retail management.
  • Strong leadership, organizational, and customer management skills.
  • Excellent communication and interpersonal abilities.
  • Ability to work a flexible schedule, including nights, weekends, and holidays.
  • Ability to travel between locations.
  • Ability to relocate or manage additional stores based on business needs.

Nice To Haves

  • Associate degree or higher in Business Administration, Organizational Behavior, Hospitality, or a related field.

Responsibilities

  • Lead a team of Shift Leads and Sales Associates while reporting directly to the Store Manager.
  • Promote Miniso’s mission and core values.
  • Support smooth store operations, including customer service, merchandising standards, operational procedures, and sales performance.
  • Promote membership sign-ups and customer loyalty to increase retention and sales.
  • Mentor trainee associates, achieve sales targets, and support business growth.
  • Help manage inventory, process shipments, handle damages and returns, and manage supplies.
  • Assist with recruiting, training, staffing, and retaining store talent.
  • Support administrative tasks, staff scheduling, inventory management, and adherence to company policies and handbook guidelines.
  • Communicate insights and feedback to help maintain store condition and visual merchandising standards.
  • Provide constructive feedback that supports recognition, accountability, and continuous improvement.
  • Work with the Store Manager and Loss Prevention Team to address internal and external shrink in accordance with company policies and procedures.
  • Train, motivate, mentor, and provide constructive feedback to the sales team to achieve sales targets.
  • Handle cash-related tasks, follow standard operating procedures, and maintain a clean and safe environment for associates and customers.
  • Travel between locations and, based on business needs, relocate or manage additional stores.
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