Assistant Store Manager

Boot Barn • Woodbridge, VA

1d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to create and maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also works with the Store Manager and District Manager to pursue year-over-year growth and improve processes and productivity.

Boot Barn emphasizes community, collaboration, belonging, and mutual support. Its vision is to offer everyone a piece of the American spirit, one handshake at a time. The position requires a customer-first approach, strong leadership, business acumen, and professionalism, along with the ability to adapt to changing business needs and schedules.

This role is compensated at an hourly rate of $17.00–$20.00, with selling incentives (SPIFFS) and an opportunity for a monthly store sales bonus. Compensation varies based on geography, skills, experience, and tenure. Benefits and additional compensation opportunities are described as applying to eligible Boot Barn Partners.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.

Responsibilities

• Lead partners in fostering a service and selling culture that exceeds expectations and builds long-standing customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Promote continuous learning and assist with partner training plans to improve operational and merchandising performance.
• Develop team members toward career goals within the company.
• Collaborate with the Store Manager to respond to changing business needs and procedures, adjust schedules, implement operational directives, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess local customer needs and communicate them to the Store Manager.
• Help plan and execute events that drive sales volume and involve outreach to the local community or market.
• Lead and coach associates in building customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate stock levels, merchandise adjacencies and presentations, signing, and assortments; follow company visual presentation guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and on time.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with Time and Attendance policies and procedures.
• Follow and enforce applicable local, federal, and state laws and company policies, procedures, and practices.
• Apply business acumen to understand all aspects of store operations.
• Demonstrate professionalism, high-quality work, dependable attendance, and appropriate appearance in interactions with customers, team members, corporate partners, and vendors.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate of $17.00–$20.00, plus selling incentives (SPIFFS) and opportunity for a monthly store sales bonus.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level; the company reports opening more than 50 new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree