About The Position

The Assistant Store Manager, referred to as an Assistant Head Coach, represents NIKE and leads, coaches, and inspires the store team to deliver excellent customer experiences. The role works in a high-volume, fast-paced retail environment, emphasizing customer service, team training, NIKE Service Principles, and the company’s culture of sport. The Assistant Store Manager supports an inclusive and encouraging team environment and helps customers, colleagues, and the community connect with the NIKE brand. The role uses retail expertise to drive store growth strategies and build community partnerships. It oversees store operations and business results, including staffing, budgeting, planning, sales, customer service, and people leadership. The Assistant Store Manager also manages the product life cycle from the stockroom through visual merchandising and onto the sales floor. Benefits include employee discounts, healthcare, paid time off, and education programs to support career development and advancement.

Requirements

  • Four years of customer-facing retail or hospitality experience.
  • Three years of leadership experience.
  • Demonstrated ability to recruit, build, and lead high-performing teams.
  • Proficiency in Microsoft Office and retail business systems.
  • Ability to use tools for conflict resolution, employee coaching, and counseling.
  • Ability to bend, squat, reach, climb a ladder, and stand for extended periods, with or without reasonable accommodations.
  • Ability to work mornings, weekends, nights, and holidays as needed.

Responsibilities

  • Lead, coach, and inspire the store team to deliver strong customer experiences and ensure team members feel included and supported.
  • Train the team and implement NIKE Service Principles while representing the company’s culture, brand, colleagues, and community.
  • Lead store functions and business results, including critical metrics, budgeting, planning, customer service, sales, and people leadership and management.
  • Attract, assess, and onboard new team members to ensure the store is staffed.
  • Equip store employees with the tools needed to succeed in their day-to-day responsibilities.
  • Manage the product life cycle from the stockroom to visual merchandising and the sales floor.
  • Drive store growth strategies and develop opportunities to build community partnerships.

Benefits

  • Medical, dental, and vision insurance.
  • Health Savings Accounts and Flexible Savings Accounts after 12 months of continuous employment.
  • 401(k) plan.
  • CERA.
  • Employee Assistance Program.
  • Mental and emotional health support.
  • Financial coaching and education.
  • Child development support and caregiving benefits starting on the day hired.
  • Accrued paid time off and holiday pay.
  • Opportunity to buy Nike stock at a discount through the Employee Stock Purchase Plan (ESPP).
  • Optum Employee Assistance Program support at no cost for the employee and family.
  • Discounts for the employee and family from Nike, Converse, and Jordan, up to 50% off.
  • Employee discounts.
  • Education programs for career development and advancement.
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