Assistant Store Manager

Boot Barn • Fredericksburg, VA

8d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s Mission, Vision, and Values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity.

The position leads partners in a service- and selling-focused culture, coaches and develops team members, supports hiring and training, and helps adapt store operations to changing business needs. It also contributes to merchandising, inventory and shrink management, local community events, sales performance, and compliance with company policies and applicable laws.

The role requires working a variety of shifts, including nights, weekends, and holidays, and may involve extended hours and up to 15% travel to support local stores. The work environment is a clean, orderly, properly lighted and ventilated workspace with moderate noise. Physical demands include standing, walking, squatting, bending, stooping, kneeling, occasional ladder use, and lifting, moving, and carrying up to 40 pounds.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts to meet business needs, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to read, count, and write to accurately complete documentation and reports.
• Ability to see, hear, and speak to communicate with partners and customers.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms; specific vision abilities include close and distance vision, peripheral vision, depth perception, and ability to adjust focus.
• Ability to stand, walk, and squat for more than 50% of the work shift; bend, stoop, kneel, and squat occasionally; use a ladder and/or step stool occasionally; and lift, move, and carry up to 40 pounds.

Responsibilities

• Lead partners to foster a service and selling culture, exceed customer expectations, and build long-standing customer relationships.
• Review goals with partners and provide consistent coaching, actionable feedback, and recognition.
• Lead by example and remain present on the sales floor during peak business hours.
• Maintain a continuous-learning environment and assist with partner training plans to improve operational and merchandising performance.
• Develop individual team members toward career goals within the company.
• Collaborate with the Store Manager to adapt to business needs and procedures, adjust schedules, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with appropriate District, Region, and Store Support Center partners.
• Assess and communicate localized customer needs to the Store Manager.
• Plan and execute volume-driving events with the Store Manager, including outreach to the local community and market.
• Lead and coach associates in customer engagement through the B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments in accordance with customer needs and company visual presentation guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with Time and Attendance policies and procedures.
• Adhere to and enforce local, federal, and state laws as well as company policies, procedures, and practices.
• Apply business acumen to understand all aspects of store operations.
• Demonstrate professionalism, teamwork, and high standards of work quality, attendance, and appearance in interactions with customers, team members, corporate partners, and vendors.
• Perform additional duties assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate of $17.00–$20.00, plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level; the company is opening 50+ new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree