Assistant Store Manager

Boot Barn • Downey, CA

8d

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s mission, vision, and values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and store sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year growth and improve processes and productivity.

The position leads the store team in a service- and selling-focused culture, coaches and develops partners, supports store operations and merchandising, and helps drive customer engagement and sales. The Assistant Store Manager works on the sales floor during peak business hours, adapts to changing business needs, and supports community outreach and local events. The role requires a customer-first approach, strong business acumen, professionalism, flexibility, and adherence to applicable laws and company policies.

The position is based in a clean, orderly, properly lighted and ventilated workspace with moderate noise levels. The work is primarily standing and walking and involves frequent bending and lifting. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Requirements

• Associate’s degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication, customer service, time-management, and organizational skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Flexibility with scheduling and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to stand, walk, and squat for more than half of the work shift; bend, stoop, kneel, and squat occasionally; and occasionally use a ladder or step stool.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write accurately to complete documentation and reports.
• Ability to see, hear, and speak to communicate with partners and customers; vision abilities include close, distance, and peripheral vision, depth perception, and ability to adjust focus.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Nice To Haves

• The posting does not identify separate preferred qualifications.

Responsibilities

• Lead partners in fostering a service and selling culture, exceeding customer expectations, and building long-standing customer relationships.
• Review goals with partners and provide timely coaching, actionable feedback, and recognition.
• Lead by example and remain present on the sales floor during peak business hours.
• Promote continuous learning and assist with partner training plans to improve operational and merchandising performance.
• Develop team members to support their career goals within the company.
• Collaborate with the Store Manager to adapt to business needs and procedures, adjust schedules, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with relevant District, Region, and Store Support Center partners.
• Assess and communicate local customer needs to the Store Manager.
• Help plan and execute sales-driving events involving outreach to the local community or market.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and the team accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments in accordance with customer needs and company visual guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and lead implementation of the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons, and coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with the company’s Time and Attendance policies and procedures.
• Follow and enforce local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism, quality work, reliable attendance, and appropriate appearance in interactions with customers, team members, corporate partners, and vendors.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate of $21.00–$26.00, plus selling incentives (SPIFFS) and a monthly store sales bonus opportunity.
• Merchandise discount: 50% off Exclusive Brands and 40% off third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level; the company reports opening more than 50 new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree