Assistant Store Manager

Boot Barn • Tualatin, OR

20d • Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to support Boot Barn’s Mission, Vision, and Values. The role helps maintain exceptional customer service, partner development and engagement, merchandising standards, store operations, and achievement of store sales goals. The Assistant Store Manager also works with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity.

The role leads and develops store partners, supports a service- and selling-focused culture, and helps ensure effective store operations and merchandising. It includes working on the sales floor during peak business hours, coaching and recognizing partners, supporting hiring and training, adapting schedules and procedures to business needs, building community relationships, and helping drive sales, loyalty, and inventory performance.

The position requires availability for varied shifts, including nights, weekends, and holidays, schedule flexibility, and willingness to work extended hours when necessary. Local store support travel of up to 15% may be required. The work environment is clean, orderly, properly lit and ventilated, with moderate noise. The physical demands are classified as moderate and include predominantly standing, walking, bending, and frequent lifting.

Requirements

• Associate’s Degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores, as needed.
• Ability to stand, walk, and squat for more than 50% of a work shift; bend, stoop, kneel, and squat occasionally; and use a ladder or step stool occasionally.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with partners and customers; specific vision abilities include close, distance, and peripheral vision, depth perception, and focus adjustment.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.
• Business acumen: understand store operations, performance drivers, and goals to make informed decisions that improve business performance.
• Conflict management: address conflict directly and professionally and foster communication and resolution that strengthen team alignment and productivity.
• Customer-centric approach: model customer-first service behaviors and deliver consistent, high-quality experiences that build loyalty and trust.
• Leadership and team development: set clear expectations, coach consistently, and develop partners’ skills for long-term success while leading according to Boot Barn’s core values.
• Strategic thinking: use performance results to anticipate challenges and opportunities and make decisions aligned with the company’s vision, mission, and long-term store goals.

Responsibilities

• Lead partners to foster a service and selling culture, exceed customer expectations, and build long-standing customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition; lead by example on the sales floor during peak business hours.
• Promote continuous learning, assist with partner training plans, improve operational and merchandising performance, and develop team members toward career goals.
• Collaborate with the Store Manager to respond to changing business needs and procedures, adjust store schedules, implement operational directives, support interviewing and hiring, train operational staff on new policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess and communicate local customer needs to the Store Manager.
• Collaborate with the Store Manager to plan and execute sales-driving events involving outreach to the local community or market.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs and hold individuals and the team accountable for goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments, following Company visual presentation guidelines.
• Ensure markdown compliance and execution, and process product receipts accurately and promptly.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with the Company’s Time and Attendance policy and procedures.
• Adhere to and enforce applicable local, federal, and state laws, as well as Company policies, procedures, and practices.
• Apply business acumen and understand all aspects of store operations.
• Demonstrate professionalism in communication, attitude, and teamwork with customers, team members, corporate partners, and vendors, as well as quality work, attendance, and appearance.
• Perform additional duties assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level; the company is opening 50+ new stores each year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree