Assistant Store Manager
About The Position
The Assistant Store Manager supports the Store Manager in overseeing daily store operations, delivering exceptional customer service, and driving store performance. The role leads Shift Leads and Sales Associates, promotes Miniso’s mission and core values, and helps maintain merchandising and operational standards while achieving sales and productivity goals. The Assistant Store Manager supports sales growth and customer loyalty by coaching and mentoring associates, promoting membership sign-ups, and helping achieve sales targets. The role also supports inventory and shipment processes, recruitment and training, staffing and scheduling, administrative duties, cash handling, and compliance with company policies and procedures. The position works with the Store Manager and Loss Prevention Team to address shrink and helps ensure the store is clean, safe, and maintained to visual merchandising standards. Travel between locations and the ability to relocate or manage additional stores may be required based on business needs.
Requirements
- Proven successful experience in retail management.
- At least 1 year of retail management experience with a strong track record of leading teams.
- Strong leadership, organizational, and customer management skills.
- Excellent communication and interpersonal abilities.
- Ability to work a flexible schedule, including nights, weekends, and holidays.
- Ability to travel between locations.
- Ability to relocate or manage additional stores based on business needs.
- High school diploma or equivalent.
Nice To Haves
- Associate degree or higher in Business Administration, Organizational Behavior, Hospitality, or a related field.
Responsibilities
- Lead a team of Shift Leads and Sales Associates while supporting the Store Manager.
- Promote Miniso’s mission and core values.
- Support smooth store operations, exceptional customer service, merchandising standards, operational procedures, and sales performance.
- Promote membership program sign-ups and build customer loyalty to increase retention and sales.
- Mentor trainee associates and help achieve sales targets and business growth.
- Support inventory management, process shipments, handle damages and returns, and manage supplies.
- Assist with recruiting, training, staffing, and retaining store talent.
- Support administrative tasks, staff scheduling, inventory management, and compliance with company policies, procedures, and handbook guidelines.
- Communicate insights and feedback to the Store Manager to help maintain store condition and visual merchandising standards.
- Provide constructive feedback that encourages recognition, accountability, and continuous improvement.
- Work with the Store Manager and Loss Prevention Team to address internal and external shrink in accordance with company policies and procedures.
- Train, motivate, and mentor the sales team and provide constructive feedback to help achieve sales targets.
- Perform cash-handling tasks in accordance with standard operating procedures.
- Maintain a clean and safe environment for associates and customers.
- Travel between locations as required and relocate or manage additional stores based on business needs.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
