Assistant Store Manager

Boot Barn • Concord, NH

9d • Onsite

About The Position

The Assistant Store Manager is an essential member of the store leadership team, collaborating with the Store Manager to maintain an environment that supports Boot Barn’s Mission, Vision, and Values. The role helps uphold exceptional customer service, partner development and engagement, merchandising standards, store operations, and sales goals. The Assistant Store Manager also partners with the Store Manager and District Manager to pursue year-over-year increases and improve processes and productivity.

Boot Barn emphasizes community, collaboration, belonging, and mutual support. The company describes employees as “Partners” and aims to offer everyone a piece of the American spirit, one handshake at a time.

The position leads partners in customer service and selling, coaches and develops team members, supports store operations and merchandising, and helps achieve sales and inventory goals. It requires availability for a variety of shifts, including nights, weekends, and holidays, and may involve extended hours and up to 15% travel to support local stores. The role is performed in a store environment with moderate noise and requires substantial standing and walking, occasional bending and kneeling, and lifting up to 40 pounds.

Requirements

• Associate degree and/or 2 to 4 years of experience in retail store management.
• Experience managing direct reports and leading teams in a selling environment.
• Strong organizational and time-management skills, including the ability to manage multiple priorities.
• Strong communication and customer-service skills.
• Availability to work a variety of shifts, including nights, weekends, and holidays, to meet business needs.
• Scheduling flexibility and willingness to work extended hours when necessary.
• Ability to travel up to 15% to support local stores as needed.
• Ability to stand, walk, and squat for more than 50% of a work shift; bend, stoop, kneel, and squat occasionally; and use a ladder or step stool occasionally.
• Ability to lift, move, and carry up to 40 pounds.
• Ability to read, count, and write to complete documentation and reports accurately.
• Ability to see, hear, and speak to communicate with partners and customers; required vision abilities include close, distance, peripheral, and depth perception, and adjusting focus.
• Manual dexterity to finger, handle, feel, type, and reach with hands and arms.

Responsibilities

• Lead partners in fostering a service and selling culture that exceeds customer expectations and builds long-standing customer relationships.
• Review goals with partners and provide consistent, timely coaching, actionable feedback, and recognition.
• Lead by example and be present on the sales floor during peak business hours.
• Promote continuous learning and assist with partner training plans to improve operational and merchandising performance.
• Develop individual team members toward their career goals within the company.
• Collaborate with the Store Manager to adapt to changing business needs and procedures, adjust schedules, implement operational directives, support interviewing and hiring, train staff on policies and procedures, and communicate with District, Region, and Store Support Center partners as needed.
• Assess and communicate local customer needs to the Store Manager.
• Collaborate with the Store Manager to plan and execute sales-driving events involving local community or market outreach.
• Lead and coach associates in customer engagement through B Rewarded Loyalty Programs.
• Hold individuals and teams accountable for achieving goals.
• Maintain appropriate merchandise stock levels, adjacencies, presentations, signing, and assortments in accordance with customer needs and company visual presentation guidelines.
• Ensure markdown compliance and execution.
• Ensure product receipts are processed accurately and on time.
• Partner with the Store Manager on inventory shrink plans and drive the strategy with the store team.
• Maintain product knowledge across western boots, work boots, denim, hats, and add-ons; coach and train partners in these categories.
• Complete opening and closing procedures to company standards and comply with time and attendance policies and procedures.
• Follow and enforce applicable local, federal, and state laws, as well as company policies, procedures, and practices.
• Apply business acumen to understand all aspects of store operations.
• Demonstrate professionalism, strong teamwork, communication, work quality, attendance, and appearance.
• Perform additional duties as assigned by the District Manager or Store Support Center partners.

Benefits

• Competitive hourly rate plus selling incentives (SPIFFS) and monthly store sales bonus opportunity.
• 50% merchandise discount on Exclusive Brands and 40% discount on third-party brands.
• Paid Time Off plan for year-round Boot Barn Partners.
• Medical, dental, vision, and life insurance.
• 401(k) plan with company matching.
• Flexible schedules and work/life balance.
• Opportunities for growth at every level.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: Associate degree