Assistant Store Manager

Oxford Industries•Miramar Beach, FL

About The Position

The Assistant Store Manager supports the Store Manager in executing the store’s strategy and achieving sales, service, KPI, and profitability goals. This role leads by example, coaches and develops associates, and helps build a high-performing team that delivers an exceptional customer experience. The Assistant Store Manager is also responsible for supporting business results, maintaining brand standards, and providing operational leadership. In the Store Manager’s absence, this position serves as Manager on Duty.

Requirements

  • High school diploma or equivalent.
  • Generally, 4 or more years of retail experience, including at least 2 years of retail store supervisory or management experience.
  • Solid computer skills and proficiency in Outlook, Excel, and Word.
  • Basic retail math skills.

Nice To Haves

  • Bachelor’s degree with a focus in Business and/or Merchandising preferred.
  • Experience with POS systems is a plus.
  • Exposure to merchandising and retail visual concepts.

Responsibilities

  • Support the Store Manager in executing the store’s strategic vision and achieving sales, KPI, and profitability goals.
  • Deliver a best-in-class customer experience through exceptional service, product knowledge, and brand storytelling.
  • Coach, train, and develop store associates to build a high-performing, engaged, customer-focused team.
  • Partner with the Store Manager to drive conversion, average order value (AOV), units per transaction (UPT), and overall sales performance.
  • Sell on the floor, build genuine customer relationships, and cultivate client loyalty and brand awareness.
  • Execute visual merchandising, product presentation, and brand standards consistently.
  • Assist with hiring, onboarding, training, and performance management of store associates.
  • Provide in-the-moment coaching and feedback to reinforce service standards and selling behaviors.
  • Support inventory management, including receiving, replenishment, transfers, pullbacks, markdowns, OCF, and stockroom efficiencies.
  • Maintain operational excellence by following company policies, procedures, and loss-prevention standards.
  • Serve as Manager on Duty in the Store Manager’s absence and foster an inclusive, positive work environment aligned with The Beaufort Bonnet Company’s values and core competencies.

Benefits

  • Competitive benefits packages may include a generous vacation policy, health and wellness coverage, 401(k) with company match, discounted stock purchasing, education reimbursement options, and product discounts.
  • Flexible corporate office environment.
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